AASA Launches New Council To Bring Millennials' Perspective To The Aftermarket

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AASA Launches New Council To Bring Millennials’ Perspective To The Aftermarket

The Automotive Aftermarket Suppliers Association seeks to tap into this valuable resource and bridge the generation gap by establishing The Modern Industry eXpertise Council, or MiX.

Counterman Staff
By Counterman Staff
Published:

RESEARCH TRIANGLE PARK, N.C. – Automotive aftermarket supplier executives have a long history of dedicating their time and experience to mentor and prepare the next generation of industry leaders – yet supplier executives and the industry as a whole can learn much from today’s younger, tech-savvy, connected millennial generation.

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The Automotive Aftermarket Suppliers Association (AASA) seeks to tap into this valuable resource and bridge the ‘generation gap’ by establishing a new organization,” said Bill Long, AASA president and chief operating officer. “The Modern Industry eXpertise Council, or MiX, this group of young members will serve in a ‘reverse mentoring’ role, providing fresh new perspective on issues and opportunities facing the aftermarket,” Long said.

MiX members will work on tackling both areas of concerns and opportunity, and will “mentor” senior industry leadership at AASA industry events and through whitepapers and special reports exclusively for member companies.

MiX members will gain:

  • Knowledge about leading industry data
  • A platform for discussion between millennials and senior leaders
  • Networking with industry peers
  • The opportunity to work on current and future industry challenges and provide expertise from millennials’ view point
  • Individual growth and a broad perspective of our industry to enhance their careers

MiX membership is open to all AASA supplier member company employees under the age of 40. For more information, visit the Council’s webpage or contact Ben Brucato at [email protected].

About AASA

AASA (www.aftermarketsuppliers.org) exclusively serves manufacturers of aftermarket components, tools and equipment, and related products which support 871,000 employees in the United States. AASA is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). “AASA, The Voice for the Automotive Aftermarket Supplier Industry”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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