DEARBORN, Mich. – Ford recently launched a new line of replacement parts that are designed to service all makes of vehicles – not just Fords.
When creating the new Omnicraft brand, the Ford Customer Service Division (FCSD) “focused on developing the most commonly requested parts at a competitive price.” Initial offerings include oil filters, brake pads and rotors, loaded struts, and starters and alternators.
Omnicraft is FCSD’s first new brand in 50 years.
“Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced,” said Frederiek Toney, president, Global Ford Customer Service Division. “Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford and installed by Ford’s world-class certified technicians.”
Adding Omnicraft to Ford’s parts lineup “means an improved customer experience through competitive pricing, quality and convenience,” the automaker said.
“Today, 1,500 parts numbers are available with plans to eventually reach approximately 30 parts categories and 10,000 parts,” Toney said. “We targeted the most requested parts first to provide our dealers with a solid foundation of inventory.”
At launch, Omnicraft parts will be available at Ford and Lincoln dealerships, and will roll out to other Ford Authorized Distributors throughout 2017.
The automaker said the new line “is an important growth opportunity for dealerships, as they will be able to sell parts and offer service for all vehicles.” Ford also offers its Motorcraft line of replacement parts for Ford vehicles.
