Advance Auto Parts Adds New Classes For Technicians And Shop Owners

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Advance Auto Parts Adds New Classes For Technicians And Shop Owners

Advance Auto Parts is rolling out new courses, leveraging emerging technologies and adding instructors to expand the company’s automotive training programs across North America.

Counterman Staff
By Counterman Staff
Published:
Advance Auto Parts

Advance Auto PartsROANOKE, Va. – Advance Auto Parts is rolling out new courses, leveraging emerging technologies and adding instructors to expand the company’s automotive training programs across North America.

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More than 80 instructors now lead Advance’s regional and destination training events offered by Carquest Technical Institute (CTI) and Worldpac Training Institute (WTI). Developed with the professional customers’ needs in mind, each course helps independent shop owners, service writers and automotive technicians stay up-to-date with the latest vehicle technologies and business strategies.

Advance also has developed robust online training solutions for automotive professionals, including more than 150 video courses – featuring more than 500 hours of training content – available on-demand for subscribers to MotoSKILL Shop Tech Training.

“Training is critical to the success of our industry,” said Bob Cushing, executive vice president, professional, at Advance. “Advance is deeply invested in providing meaningful programs that help individuals enter, grow and advance through careers in the automotive industry. Today, through Carquest Technical Institute, Worldpac Training Institute, our online programs and the exploration of new technology and teaching methods, Advance is offering the most comprehensive, specialized training available to the aftermarket.”

Customized Solutions

Advance is cross-leveraging the expertise and offerings of Carquest Technical Institute and Worldpac Training Institute to build customized solutions for partners at independent repair facilities, national and regional chains, dealerships and more.

For example, a shop that regularly has its technicians attend regional CTI courses may see a special need for technical training on late-model import applications – an established strength at WTI – that Advance can adapt and offer to serve the shop’s specific needs. Existing CTI and WTI training partners also have the opportunity to access more archived video training resources than ever before. And in the rare case a shop or group requires a training course that doesn’t yet exist, Advance can design and test new curriculum at a 9,000-square-foot R&D center in Raleigh, N.C.

Carquest Technical Institute

Carquest Technical Institute is available in 250 training regions across the United States and Canada, with an established group of trainers – averaging more than 20 years of automotive experience – that lead courses designed to strengthen the skills needed to efficiently operate an automotive repair business, as well as diagnose and service vehicles.

CTI offers a wide variety of training solutions, ranging from weeklong onboarding programs for new technicians to service sales education and specialized master tech training. Online training resources available from CTI include ASE test prep courses, practical application simulations and hours of interactive and video-based courses hosted on CTIonline.com.

Recognized throughout North America for expertise in domestic and import make training, CTI is introducing four new courses in 2017:

  • Ford – EcoBoost Platforms Operation and Diagnosis
  • Scan Tool Academy, which explores the functionality of modern scan tools and how to apply scan tool data most effectively in the repair process
  • S/P2 Safety and Pollution, to help repair facilities understand and meet new OSHA certification standards
  • Advanced Technology Vehicles – Diagnosing Hybrid Motors and Inverters.

Worldpac Training Institute

Worldpac Training Institute specializes in training courses for independent repair facilities that do the majority of their work on import vehicles. WTI classes assist owners and technicians in building and maintaining relationships with customers, growing their business and servicing and repairing the increasingly complex systems present on vehicles.

Through unique partnerships with OE manufacturers, WTI is able to offer training courses on a “first-to-market” basis for late-model import applications. New 2017 classes from WTI are currently available specific to AC Delco, Motorcraft, business management, as well as for BMW, Honda, MINI, Mercedes-Benz, Toyota, Volvo, Volkswagen and Audi vehicles.

WTI hosts a biennial Supplier & Training Expo. Registration for STX 2018, which will feature more than 180 technical and business classes (May 3-6, 2018, at the Gaylord Texan Resort) is now open. For more information, visit worldpac.com/training.

MotoSKILL

MotoSKILL, a Web-based, on-demand training program from Advance, offers video training to grow and test service technicians’ understanding of basic automotive systems, prepare technicians for ASE certification tests, provide advanced diagnostics training, and develop management experience and best practices for shop owners.

New online courses from MotoSKILL this year include “The Power of the Phone,” exploring techniques for effectively engaging and converting customers over the phone; “Strange But True – Diagnostic Case Studies” with Ron Bilyeu; and a to-be-named introductory course covering new refrigerants.

To learn more about Carquest Technical Institute, Worldpac Training Institute, MotoSKILL Shop Tech Training or customized automotive training solutions available from Advance Auto Parts, contact your local Advance, Carquest, Worldpac or Autopart International delivery store, or visit AdvanceAutoParts.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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