AAPEX Exhibitor Summit Adds Buyer Panels

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AAPEX Exhibitor Summit Adds Buyer Panels

For the first time, buyers from the Alliance Group, AutoZone and O'Reilly Auto Parts will participate in the Exhibitor Summit to discuss what matters most when they visit a booth at AAPEX.

Mark Phillips
By Mark Phillips
Published:

For the first time, buyers from the Alliance Group, AutoZone and O’Reilly Auto Parts will participate in the Exhibitor Summit to discuss what matters most when they visit a booth at AAPEX. The addition of buyer panels will give exhibiting companies first-hand information to use as they prepare for AAPEX 2017, Tuesday, Oct. 31 through Thursday, Nov. 2, at the Sands Expo in Las Vegas.

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The Summit is free to current exhibitors and will take place Wednesday, June 21, in Detroit, and Thursday, June 22, in Las Vegas. The event will help both first-time and returning exhibitors stay ahead of the curve. In addition, AAPEX post-show surveys confirm that when exhibitors attend the Summit, they report having a higher return on investment (ROI) and consistently give AAPEX higher marks. To register, visit the AAPEX website, www.aapexshow.com.

In addition to buyer panels, the Summit will include sessions on what’s new at AAPEX 2017 and how exhibitors can maximize their exposure, drive more traffic to their booths and increase their ROI. As an added feature, the Summit being held in Las Vegas will offer one-on-one meetings with AAPEX Event Management staff and official vendors, as well as a Venetian Hidden Assets tour and tours of the new Mobility Park and Sands Expo.

AAPEX represents the $740 billion global automotive aftermarket industry and is expected to feature more than 2,200 exhibiting companies and 44,000 targeted buyers. Approximately 158,000 automotive aftermarket professionals from more than 140 countries are projected to be in Las Vegas during AAPEX and the SEMA Show.

AAPEX is co-owned by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). For more information, visit www.aapexshow.com or e-mail: [email protected]. On social media, follow AAPEX at #AAPEX17.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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