Motul Announced As The Official Lubricant Partner Of The Subaru Rally Team Canada

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Motul Announced As The Official Lubricant Partner Of The Subaru Rally Team Canada

Motul continues to research and secure partnerships with teams and organizations that will launch their lubricant brand name into untapped markets and racing communities.

Counterman Staff
By Counterman Staff
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Motul, an international machine lubricants manufacturer, designer, and developer committed to servicing a variety of demands from car products and powersport products, to heavy-duty products and other applications, this week was officially named as the official lubricant partner of the Subaru Rally Team Canada (SRTC) for 2017.

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Having been competing in this dynamic series since 1992, and in that time, winning multiple Open Class and Production Class titles, SRTC have formed a partnership with Motul as their official lubricant partner for 2017.

“It is our goal to take the Motul brand name into popular racing circuits embedded in North America’s culture,” said Guillaume Pailleret, president of Motul, North America. “Partnering with the SRTC as well as the Canadian Rally Championship for the year ahead provides our operation with great potential for exposure and establishing Canadian networks.”

SRTC’s vehicles are maintained and serviced by Rocket Rally Racing, the only Canadian-based motorsports organization to have won both the Canadian and American rally championships in the last 20 years. They boast an impressive seven National Overall Rally Championships, as well as five North American Titles. Rocket Rally Racing participates in the Canadian Rally Championship, the American Rally Association championships.

After a long hiatus, this partnership marks Motul’s first year partnering with Subaru Rally Team Canada/Rocket Rally in over a decade.

“Motul is the premier lubricants brand in motorsports and we are excited to be back together again,” explained Patrick Richard, CEO of Rocket Rally Racing, the company that engineers and operates the cars run by Subaru Rally Team Canada, out of Squamish, B.C. “We had a great partnership many years ago, when I was a driver, and this agreement renews our goal of being on the podium at every event we enter,” he explained.

SRTC is the factory rally team for Subaru Canada. In 2016 Subaru Rally Team Canada driver, Antoine L’Estage, a 9-time Canadian Drivers Champion and his 2016 co-driver, Darren Garrod won the Canadian Rally Championships. and in doing so awarded Subaru Canada a record 12th manufacturer title. For 2017, Antoine is rejoined by Alan Ockwell – a 4- time Canadian Co-Drivers Champion – to campaign for another record title.

“We are excited to re-ignite this partnership with Rocket Rally after a long absence,” said Li-Jay Chu, Motul Communications & Activation Manager for North America. “This partnership is going to give us the ability to demonstrate the technical strengths of our engine oils and lubricants, and we’re incredibly excited to see it in action at this year’s Canadian Rally Championship.”

Passionate about providing affordable, high-quality lubricant products to consumers, businesses, and organizations around the world, Motul continues to research and secure partnerships with teams and organizations that will launch their lubricant brand name into untapped markets and racing communities.

The Canadian Rally Championship’s first gravel event for 2017 (and second event of the year) will kick off in May, with STRC as a favored team. The Canadian Rally Championship series was officially launched in 1957, making it the longest-running national motorsport series in Canada. The championship is comprised of seven rounds: three in British Columbia, one in Ontario, and three in Quebec.

For more information on SRTC, visit: https://www.subaru.ca/

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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