In the last episode of Counter Intelligence, I interviewed Jason Stahl, editor of BodyShop Business magazine on what auto parts professionals need to know about selling body filler to professional body shops.

In case you missed it, here’s a recap:

•Most companies have good, better and best formulations.
•Make sure you deliver the correct manufacturer’s hardener with the right body filler
•Encourage your customers to properly remove all contaminents – including rust – from the panel with soap and water and wax and grease remover for best results.
•Go small. You may need to remind your customer to apply body filler using multiple coats if it can’t all be done in the 3- to 6-minute time window.

Since I figured you didn’t get enough of our last body filler talk, there’s more! Watch today’s installment of Counter Intelligence here.