Motorcraft Offering Starters For Every Budget With Fewer Part Numbers For Older And Higher-Mileage Vehicles

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Motorcraft Offering Starters For Every Budget With Fewer Part Numbers For Older And Higher-Mileage Vehicles

The simplified product lineup now provides coverage for most Ford and Lincoln vehicles with fewer part numbers, the company says.

Counterman Staff
By Counterman Staff
Published:

Engineered for performance and durability, Motorcraft’s new line of competitively priced starters are made of 100 percent new parts. The simplified product lineup now provides coverage for most Ford and Lincoln vehicles with fewer part numbers.

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“Motorcraft technicians know what their customers need and they want to be efficient,” said Paul Brearey, Ford North America Electrical Manager. “Precision-engineered Motorcraft starters were designed with customers and technicians in mind. The competitive price means the starters suit customers’ budgets. Fewer parts numbers mean easier stocking and less inventory for shops. Plus, the added benefit that Ford does not have a core charge with the new Motorcraft starters, means less hassle for customers and shops as well as lower inventory costs.”

Motorcraft continues to offer industry-leading parts, and, as with all Motorcraft parts, these starters are recommended by Ford Motor Company. This provides technicians the confidence the repair will be done right the first time. Additionally, Motorcraft starters are covered by the two-year Service Parts Warranty (SPW), which provides unlimited mileage coverage for Ford and Motorcraft parts, including labor* and with no commercial exceptions.

Why Motorcraft Starters?

  • No core charge
  • High-quality features optimize wear resistance and deliver consistent electrical and mechanical performance
  • Ready to install out of the box
  • Engineered and tested to provide performance and reliability
  • Solenoid designs are endurance-tested on starters to help verify consistent performance
  • Drives have been installed on starters and endurance-tested for over 15,000 cycles
  • Critical dimensions, including static and engaged pinion positions, and pinion chamfer meet OE specifications
  • Armature shafts are CNC-machined and precision-ground for accurate dimensions and smooth finish
  • 100 percent precision-balanced to help run smoothly and quietly

The Motorcraft Advantage:

  • Competitively priced to suit customers’ various budget and vehicle needs; e.g. older and higher-mileage vehicle repairs
  • Expanded product lineup provides coverage for most Ford and Lincoln vehicles
  • Two-year limited warranty* with unlimited mileage and no commercial exceptions
  • Recommended by Ford Motor Company

For more information on Motorcraft starters, go to www.fordparts.com/motorcraftstarters.aspx.

*Limited labor costs. See seller for a copy of the limited warranty.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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