Omnicraft Introduces New Master Cylinders For Non-Ford/Lincoln Vehicles

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Omnicraft Introduces New Master Cylinders For Non-Ford/Lincoln Vehicles

Technicians will find the new master cylinders reliable and designed for trouble-free installation. Omnicraft master cylinders are internally lubed to enhance shelf life, the company says.

Counterman Staff
By Counterman Staff
Published:

Building on the Motorcraft and Ford Parts heritage, Omnicraft is now introducing competitively priced master cylinders for non-Ford/Lincoln vehicles. The new master cylinders are created from 100 percent new components for long life and are now available.

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“These new Omnicraft master cylinders come with the quality and reliability customers have come to expect from Ford,” said Drew Laird, Ford North America Brakes Manager. “That’s why we ensure all assemblies are 100 percent pressure tested for optimal operation.”

Technicians will find the new master cylinders reliable and designed for trouble-free installation. Omnicraft master cylinders are internally lubed to enhance shelf life, the company says.

Omnicraft Master Cylinder features:

  • 100 percent new internal and external components
  • Micro-polished bore finish helps with reliable operation to prevent fluid bypass or pressure loss
  • Reservoirs included (as required)
  • Bleeder kits and mounting hardware included for quick, easy installation
  • Cast iron units treated with corrosion-resistant coating, helping to enhance a long rust-free life
  • Aluminum cylinders feature a hard anodic finish to help with corrosion resistance
  • Performance-tested EPDM seals help enhance heat tolerance and elasticity
  • Rubber components meet SAE specifications for leak-free operation up to 1,000 psi
  • Engineered to withstand extreme temperatures from -40°F to 250°F
  • All assemblies are 100 percent pressure tested to help ensure optimal operation

The Omnicraft Advantage:

  • Competitively priced
  • Available for non-Ford/Lincoln vehicles
  • Convenient one-stop availability from Ford Motor Company
  • Approved and backed by Ford Motor Company
  • Backed by Limited Lifetime Warranty with unlimited mileage, labor included and no commercial exceptions*

The list of available parts from Omnicraft is projected to grow to 8,000 for even more customer convenience.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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