Everyday American Heroes Honored With Pay It Forward Sweepstakes From JC Whitney

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Everyday American Heroes Honored With Pay It Forward Sweepstakes From JC Whitney

The "Pay it Forward" Sweepstakes is open to those who are either active duty or a veteran of any U.S. military branch; a current or retired federal, state, or local law enforcement agent; a firefighter, or an emergency responder from the public sector. The grand prize is a fully customized 2017 Ram 1500 Crew Cab 4X4.

Counterman Staff
By Counterman Staff
Published:

U.S. Auto Parts Network, Inc. (NASDAQ: PRTS), one of the largest online providers of aftermarket automotive parts and accessories, today announced that JC Whitney, U.S. Auto Parts’ subsidiary that has offered DIY-minded enthusiasts “Everything Automotive” for over 100 years, is accepting entries for a new and very special sweepstakes to honor the many everyday American heroes who keep America safe and free.

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The “Pay it Forward” Sweepstakes is open to those who are either active duty or a veteran of any U.S. military branch; a current or retired federal, state, or local law enforcement agent; a firefighter, or an emergency responder from the public sector. The grand prize is a fully customized 2017 Ram 1500 Crew Cab 4X4.

“Every day, both overseas and in our communities, these humble heroes, from first responders to active duty military, dedicate their lives for our safety and freedom,” said Aaron Coleman, Chief Executive Officer at U.S. Auto Parts Network, Inc. “This initiative is just a small way for us to recognize those who contribute so much to our quality of life, including our Heroes Gallery, monthly sweepstakes drawings and, ultimately, the chance for that dream of a lifetime customized ‘Adventure Truck’ and trip to Vegas!”

The JC Whitney Adventure 2018 Truck takes “Pay it Forward” on the road to truck and jeep events across the country, helping to spread awareness about the many unsung heroes who keep us safe, while offering thousands of auto enthusiasts a peek at their dream customized truck. The road trip culminates in Las Vegas where the sweepstakes winner will be announced and the truck will be awarded.  In addition, as part of the “Pay it Forward” initiative, JC Whitney is asking (although not requiring) that entrants send a picture in uniform to JC Whitney’s American Heroes Gallery (http://bit.ly/2Hvl5A8) where they can share their special stories.  Sweepstakes entries can be submitted at http://blog.jcwhitney.com/jc-whitney-pay-it-forward-sweepstakes-2018/.

In addition to the custom 2017 RAM truck, the sweepstakes includes monthly drawings for the following prizes:

  • April: Rancho Suspension Lift/Level Kit
  • May: Crown Automotive Jeep Accessory Kit
  • June: CURT Group Exterior Accessory Package
  • July: Power Stop 4 Wheel Brake Kit and an Edge/Superchips Performance Kit
  • August: The grand prize, a custom 2017 Ram 1500 Crew Cab 4X4 – plus a trip for two to Las Vegas on November 1, 2018

The JC Whitney Adventure 2018 and “Pay It Forward” Sweepstakes is presented by JC Whitney brands including ARIES, Crown Automotive, CURT, Power Stop, and Rancho.  The modifications installed by the official builder of the “Pay it Forward” Sweepstakes truck, OC Motorsports, include:

  • Lift Kit and Shocks: Rancho Suspension
  • Upgraded Brakes: Power Stop Brakes
  • Towing Accessories: Crown Automotive & CURT Manufacturing and Airlift
  • Exterior Accessories: ARIES Automotive, LUVERNE Manufacturing, Go Rhino & EGR
  • Interior Accessories: Covercraft
  • Lighting: JW Speaker
  • Performance Upgrades: Edge Products and Superchips
  • Wheels: Method Wheels
  • Tires: BF Goodrich
  • Winch: Mile Marker
  • Toolboxes: UWS

The truck build is documented at blog.jcwhitney.com. To see the JC Whitney Adventure 2018 Truck in person, click here for the event calendar. For more information about the sweepstakes, including rules, entry and more, go to: http://blog.jcwhitney.com/jc-whitney-pay-it-forward-sweepstakes-2018/.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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