Auto Care Association Welcomes The Filter Manufacturers Community As Newest Members

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Auto Care Association Welcomes The Filter Manufacturers Community As Newest Members

The group will join 10 additional auto care communities currently represented by the association. The formal announcement was made at the Auto Care Association's annual Spring Leadership Days event, which took place May 9-11 at the Marriott Marquis in Atlanta.

Counterman Staff
By Counterman Staff
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The Auto Care Association announced the addition of a new community to its membership with the introduction of the Filter Manufacturers Community (FMC). The group will join 10 additional auto care communities currently represented by the association. The formal announcement was made at the Auto Care Association’s annual Spring Leadership Days event, which took place May 9-11 at the Marriott Marquis in Atlanta.

Auto Care Association communities are distinct groups of companies or individuals that can be defined by a common business function, product line, demographic trait or job description. Community members can engage with companies or individuals with whom they share traits, aspirations or commercial goals. Their unique knowledge and insight can be directly applied to the association’s overall goals and programs.

“We are delighted the Filter Manufacturers Community has made a home with us,” said Bill Hanvey, president and CEO, Auto Care Association. “FMC and the association are a perfect fit because together, we are integrating valuable knowledge and data from the filtration sector to increase supply chain efficiency within the industry.”

The addition of FMC to the Auto Care Association provides the opportunity for current Auto Care Association members to collaborate with filtration businesses and experts, translating to more and better access for association members, such as distributors and retailers, to filter-related data, catalog data and market intelligence.

“The Filter Manufacturers Community couldn’t be happier to have found our new home at the Auto Care Association,” said Jeff Starin, president and CEO, Rostar Filters and chair, FMC. “We look forward to welcoming additional members to FMC, creating resources useful to our members and the entire automotive industry, collaborating with the other communities and committees at Auto Care, and being an integral part of the twice-a-year Leadership Days events.”

New Auto Care Association members can join FMC through the membership application on autocare.org. Current members can join FMC by emailing [email protected]. Joining FMC gives community members access to the full suite of Auto Care Association membership benefits, including cataloging data standards, networking opportunities through events such as Leadership Days and AAPEX, advocacy and market intelligence to help their businesses make strategic decisions within the changing landscape of the automotive aftermarket.

For more information about the Filter Manufacturers Community, please contact liaison Jonathan Larsen at [email protected] or visit www.autocare.org/fmc.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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