Automotive Electronics, ‘Smart Tech’ Take Center Stage At Taipei Auto Parts Mega Show

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Automotive Electronics, ‘Smart Tech’ Take Center Stage At Taipei Auto Parts Mega Show

It would be difficult to find any vehicle in the world that doesn’t have components made in Taiwan.

Mark Phillips
By Mark Phillips
Published:

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Taiwan is an island in constant motion and no one knows that more than the people who work at the Taiwan External Trade Development Council (TAITRA).

TAITRA, the main organizer of the 2018 TAIPEI AMPA, AutoTronics Taipei, Taiwan International Intelligent Transportation Show, Taiwan International Motorcycle Industry Show and Taiwan International Car Tuning & Car Care Show, continues to re-evaluate the shows every year and make changes as needed.

The shows, which were held April 11-14 at the Taipei Nangang Exhibition Center and Taipei World Trade Center , attracted nearly 7,000 foreign buyers from 120 countries, organizers say. The top 10 major buyer nations (and regions) were Japan, Mainland China, the United States, Malaysia, South Korea, Thailand, the Philippines, Singapore, Hong Kong and Indonesia.

Taiwan holds a critical position in the automotive aftermarket globally, because nearly everything the island manufactures is due for export. It would be difficult to find any vehicle in the world that doesn’t have components made on the island. For a place with only 22 million people and an economy worth more than half a trillion dollars, its impact on the overall automotive industry is deceptively large.

A show attendee receives information about an exhibitor’s products. (Photo by TAITRA)

The three major themes at this year’s 5-in-1 Mega Show were smart tech, automotive electronics and electric vehicles.

Walter M.S. Yeh, president and CEO of TAITRA, told attendees that Taiwan’s automobile component industry has gained global acclaim for its advantages in highly customizable production, stable product quality and powerful development and innovation capabilities.

Walter M.S. Yeh, president and CEO of the Taiwan External Trade Development Council, speaks during the show’s opening ceremonies. (Photo by Mark Phillips)

“In recent years, trends in automotive electronics, electric vehicles and smart tech have become three major areas of focus. Manufacturers also are actively committed to developing automotive products for advanced driver-assistance systems (ADAS), vehicle safety monitoring systems and LED lighting systems. Taiwan possesses complete product supply chains for electric vehicles, including upstream, midstream and downstream manufacturers,” he said. “In February of this year, TAITRA called for electric vehicle manufacturers to form the Taiwan Electric Vehicle Alliance to expand overseas markets as a national team and continue to enhance recognition for Taiwan’s electric vehicle industry on the international stage.”

Next year (2019), Taipei AMPA and AutoTronics Taipei are scheduled to launch on April 24 (Wednesday) and run to April 27 (Saturday) in Exhibition Halls 1 and 2 of the Nangang Exhibition Center; the Taiwan International Motorcycle Industry Show and Taiwan International Car Tuning & Car Care Show are scheduled to launch on April 25 (Thursday) and run to April 28 (Sunday) in Exhibition Hall 1 of the Taipei World Trade Center. Registration begins in August 2018. Please refer to the official website for details.

 

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Customer service should be your number one priority, and it all starts with the greeting.

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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