Michigan Automotive Parts Association Announces Recipients Of 2018 Educational Development Scholarship Fund

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Michigan Automotive Parts Association Announces Recipients Of 2018 Educational Development Scholarship Fund

The program awarded three $1,000 scholarships, along with a $500 scholarship for the recipient of the 2018 Jud Morrison Memorial Achievement of Excellence Award.

Counterman Staff
By Counterman Staff
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The Michigan Automotive Parts Association (MAPA) announced that the Lansing’s Capital Region Community Foundation has chosen the recipients of MAPA’s 2018 Educational Development Scholarship Fund.

The foundation awarded three $1,000 scholarships, along with a $500 scholarship for the recipient of the 2018 Jud Morrison Memorial Achievement of Excellence Award.

The recipients are:

  • Madeleine Gray (sponsored by Ron’s Auto Parts Warehouse in Capac, Michigan) – Gray will be a freshmen at Saginaw Valley State University in University Center, Michigan, majoring in elementary education and integrated science this fall. She is the daughter of Ron and Emi Gray of Almont, Michigan.
  • John Staiger IV (sponsored by NAPA Port Huron in Port Huron, Michigan) – Staiger will be a junior at Embry-Riddle Aeronautical University in Daytona Beach, Florida, majoring in aerospace engineering this fall. He is the son of John and Wendy Staiger III of St. Clair, Michigan.
  • Brooke Peckham (sponsored by Auto-Wares Group of Companies in Grand Rapids, Michigan) – Peckham will be a junior at Grand Rapids Community College in Grand Rapids, Michigan, this fall, majoring in human resources management to support the growing car care industry. She is the daughter of Charles and Merriea Lubben of Cedar Springs, Michigan. Peckham’s MAPA Educational Development Scholarship Fund scholarship is in conjunction with the University of the Aftermarket Foundation.

Peckham also received the distinguished 2018 Jud Morrison Memorial Achievement of Excellence Award, named in memory of MAPA co-founding father and past chairman of the board of directors, Justin Morrison. Peckham’s academic achievements and outstanding community service record exemplifies the high standards and commitment to excellence that Jud Morrison stood for.

The Michigan Automotive Parts Association has allied its scholarship program with the Capital Region Community Foundation to enable MAPA’s charitable pursuits. Since the MAPA Educational Development Scholarship Fund program began in 1991, MAPA has awarded $75,000 to 80 students.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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