Spectra Premium Ambassador Jean-Francois Dumoulin to be Part of NASCAR-First Driver Exchange

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Spectra Premium Ambassador Jean-Francois Dumoulin to be Part of NASCAR-First Driver Exchange

The exchange will take place in August at the Grand Prix de Trois-Rivières (GP3R), and in October at the NASCAR Whelen Euro Series season final at Zolder in Belgium.

Counterman Staff
By Counterman Staff
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For the first time in NASCAR history, two international series – the NASCAR Whelen Euro Series and the NASCAR Pinty’s Series in Canada – will exchange two drivers for one race in each other’s championship later this season.

The exchange will take place in August at the Grand Prix de Trois-Rivières (GP3R), and in October at the NASCAR Whelen Euro Series season final at Zolder in Belgium.

“This exciting idea creates an opportunity to showcase two major initiatives that were implemented in 2017: Spectra Premium’s commitment as a manufacturer and sponsor of motorsports, and its recent launch into the European market,” said Jason Best, senior vice president, aftermarket, Spectra Premium Industries. “Earlier this year, we reached new milestones in the development of a competitive high-performance radiator that helps in bringing teams to victory lane, and now we are turning to this driver exchange program to bolster our visibility in Europe,”

The European driver who will race at the GP3R will be determined by the NASCAR Whelen Euro Series regular-season standings following this coming weekend’s Oval World Challenge in Tours (France).

For the first race, the Dumoulin Competition race team will welcome the NASCAR Whelen Euro Series ELITE 1 regular-season points leader. The European guest racer will drive a Spectra Premium team car on the famous Canadian GP3R street course on Aug. 12.

“Among the goals we set with for the NASCAR Whelen Euro Series, providing this kind of opportunity for our drivers is a very important one, so I am particularly happy to see our points leader cross the Atlantic to race at Trois-Rivières,” said Jerome Galpin, NASCAR Whelen Euro Series president and CEO. “It reinforces the great relationship between NASCAR Series at an international level and gives our drivers one more chance to shine. Adding this fantastic opportunity in Canada to the races in the U.S., we add important recognition to our championship and trophy winners. This development confirms that the NASCAR Whelen Euro Series is definitely one of the most attractive championships in Europe for every kind of driver.”

On Oct. 20, Canadian driver and Spectra Premium ambassador Jean-Francois Dumoulin will compete in the ELITE 1 Division in the NASCAR Whelen Euro Series final event for 2018 at Zolder, the second race of the driver exchange.

“We started discussing the possibilities of this exchange project five years ago, always looking for realistic ways to make it happen,” Dumoulin said. “I thought it was a great idea and really wanted to be part of it. As ambassador for Spectra Premium, building relationships that would help us move successfully into the European markets was always at the forefront of my thinking.

“As a driver, hosting the ELITE 1 points leader of the NASCAR Whelen Euro Series at the Trois-Rivières Grand Prix is an honor for our team as well as for Spectra Premium. We all feel the same way about our visit to Zolder, the famous Belgian track, for the NASCAR Whelen Euro Series Final, a major event for all concerned. This marks a notable first for both NASCAR Pinty’s and NASCAR Whelen Euro Series, and the start of a sound business venture for Spectra Premium.”

Spectra Premium, which has developed high-performance radiators for several stockcar series and recently launched its line of automotive parts for the European market, made the driver exchange possible.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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