Sign up for Automotive Aftermarket Riders Club ‘G.O.A.T.’ Ride 2018 to Support Industry Education

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Sign up for Automotive Aftermarket Riders Club ‘G.O.A.T.’ Ride 2018 to Support Industry Education

AARC is seeking riders, sponsors and pledges for its ride from Las Vegas to Arizona and back prior to the start of Industry Week.

Counterman Staff
By Counterman Staff
Published:

If you missed the Automotive Aftermarket Riders Club (AARC) “Greatest of All-Time” (G.O.A.T.) ride last time, don’t worry. AARC will take the same legendary route this October when they embark on the annual ”Ride for the Future.”

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AARC is seeking riders, sponsors and pledges for its ride from Las Vegas to Arizona and back prior to the start of Industry Week.

“Whether on a motorcycle, bike, car, slingshot, Can-am or trike, if it rolls, you can roll with us on our annual AARC ‘Ride for the Future,’” said Bill Maggs, treasurer of the University of the Aftermarket Foundation and leader of the pack. “There were so many great stories from the 2016 ride, we figured we had to travel that same route again so those who missed it could enjoy the awesome scenery and camaraderie experienced two years ago. As always, all proceeds will be donated to the University of the Aftermarket Foundation, so if you can’t join us, please consider supporting a rider or making a donation to the foundation.”

The 2018 AARC “Ride for the Future” will start from the Las Vegas Harley-Davidson dealership on Thursday, Oct. 25, and will head to Prescott, Arizona, via Old Historic Route 66 and return north along the Colorado River the following day. On Oct. 27, riders will travel to the Grand Canyon to visit the infamous Skywalk, a cantilevered glass walkway extending 70 feet from the rim of the Grand Canyon and overlooking a 2,000-foot drop to its basin, before returning to Las Vegas.

Motorcycles can be rented from the Las Vegas Harley-Davidson dealership with an advance reservation.

To learn how to become a rider or for more information, contact Mike Mohler at [email protected] or visit the AARC Facebook page.

To become a sponsor of the AARC Ride for the Future or to make a donation to this worthy cause, click here to download the AARC flyer or visit UofAFoundation.com, click on “DONATE” and reference AARC.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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