BBB Industries Welcomes Aftermarket Auto Parts Alliance to AAPEX 2018 with $15,000 in Cash Gift Cards

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BBB Industries Welcomes Aftermarket Auto Parts Alliance to AAPEX 2018 with $15,000 in Cash Gift Cards

BBB Industries will host Alliance members from 8 a.m. to 5 p.m. on Nov. 1 at its booth during AAPEX 2018.

Counterman Staff
By Counterman Staff
Published:


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BBB Industries announced it will host Aftermarket Auto Parts Alliance members from 8 a.m. to 5 p.m. on Nov. 1 at its booth during AAPEX 2018.

Alliance members who visit the BBB Industries booth (No. 1425) on that day will have the opportunity to receive fast training and a chance to win cash gift cards totaling $15,000.

“We invite Alliance members to make BBB Industries their first stop at AAPEX,” said Odd Joergenrud, BBB’s president and chief commercial officer. “Visit BBB Industries to learn about Perfect Stop brake calipers in the morning and/or BBB Industries electronic power-assisted steering (EPAS) in the afternoon. All live sessions will highlight BBB Industries’ unique OE Overhaul process.”

Through “BBB’s Fast Track Training That PAY$,” Alliance members will be able to quickly select personalized training sent directly to their email. Everyone who participates will be eligible for a chance to win a “BBB Industries Fast Track Training that PAY$” cash gift card.

Additionally, eligible participants will be entered automatically into the Alliance Aftermarket Jackpot drawing. The more training sessions Alliance members complete, the greater their chances of winning.

Perfect Stop brake calipers training sessions will take place every half hour in the morning beginning at 8 a.m., with the last session at 11:30 a.m. BBB Industries EPAS sessions will begin at 1 p.m. and take place every half hour with a final session at 4:30 p.m.

BBB Industries company information and a hyperlink to the company’s website will be available in the Alliance app. A 30-second TV spot for BBB Industries will run on a 24-hour broadcast in The Mirage hotel rooms and at The Mirage Convention Center.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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