Raybestos had its customers in mind when it decided to realign its product offerings into three distinct lines, according to Kristin Grons, marketing manager for Brake Parts Inc (BPI).
BPI showcased the product lines – Element3, Raybestos R-Line and Specialty – at the Raybestos booth during AAPEX 2018 in Las Vegas.
“Each line is packaged in distinctly identified boxes to help professional technicians manage their inventories and to help them quickly select the right brake parts for each job,” said Grons. “Customers get the same great products in easy-to-understand family packaging, with no part-number changes. With the new product lines, it’s ‘the Best in Brakes’ made easy.”
According to BPI, the three distinct product categories allow:
- Straightforward inventory that is easier to manage
- Simple and clear product families that easily work together, providing great performance for the entire braking system with fewer comebacks
- Increased sales by selling the complete braking system
- Kits for top applications – easy to market, easy to sell
Raybestos Element3 Line
Featuring upgraded product attributes for increased performance and a longer life, the Raybestos Element3 line provides a full selection of components for complete braking coverage, including automotive brake pads, coated rotors, new plated brake calipers, shoes and hydraulics, according to the company.
Raybestos R-Line
The Raybestos R-Line now comes in easy-to-match packaging so technicians can quickly select brake pads, reman plated brake calipers, professional-grade rotors and hub bearing assemblies for a complete brake job, according to the company.
“It is a reliable family of products focused on everyday driving,” BPI said in a news release.
Specialty Friction and Rotors
The Specialty line covers niche market needs, “delivering outstanding stopping power in extreme-use situations,” according to BPI.
Raybestos specifically designed the disc pads and rotors with application-specific formulas and full-line coverage for critical target categories, including police, school bus, truck and medium-duty, performance and European.
For more information on the Element3, Raybestos R-Line and Specialty product lines, visit www.raybestos.com.
