WATCH: Why You Should Recommend OE-Quality Automotive Bearings

WATCH: Why You Should Recommend OE-Quality Automotive Bearings

From time to time, there might be situations where you can help a customer save some money by recommending a less expensive option for a part or service. This isn’t one of them.

This video is sponsored by BCA Bearings.

From time to time, there might be situations where you can help a customer save some money by recommending a less expensive option for a part or service. This isn’t one of them. 

To find out why, let’s start with the raw materials used to make the bearing. The quality and cleanliness of the steel used in the housing, cage and roller elements make a big difference in the durability of the bearing. Bearings manufactured with lower-quality steel won’t stand up to the same amount of wear and tear as bearings made with high-quality, clean steel. On top of that, economy bearings might use lower-quality material instead of nitrile for the seals, which can comprise the integrity of the seal and lead to premature failure of the bearing.

Another issue is lubrication. Economy bearings often use a lower grade of lubrication, which can lead to increased operating temperatures. Increased operating temperatures can shorten the life of other bearing components, and that can affect the reliability of the bearing. 

Here’s something else to keep in mind: Many newer wheel-hub assemblies have built-in ABS sensors. Economy wheel-hub assemblies often use lower-quality sensors and cable materials, which are more prone to failure. And if your customer buys a low-quality offshore hub assembly online, it might have the wrong ABS sensor or no sensor at all. 

Here’s the bottom line: Don’t go cheap on bearings. By recommending a premium, OE-quality product, you ensure that the materials and engineering are up to or above OE standards. Also, you’ll have fewer comebacks and more satisfied customers, and the peace of mind that you’ve recommended the safest and most reliable option for your customer.

You May Also Like

Read the April Digital Edition of Counterman

The April issue contains article designed for technical training, management efficiency and store profitability.

The digital edition of Counterman’s April 2024 issue, part of AMN/Counterman magazine, is available for viewing on the Counterman website.

The April issue features tech articles on rotating electrical assemblies and components; explaining the importance of a coolant flush; timing chains; and understanding the key differences between OHV, SOHC and DOHC valvetrains.

Electronic Steering and Suspension Controls

In this video, we explore how electronic systems are revolutionizing vehicle stability and control.

What Tire Treads And Golf Ball Designs Have In Common

Listen to Part II of this interview with Bridgestone Golf’s Dan Murphy.

Fundamental Components of HVAC Systems

Understanding the interplay between these fundamental components is essential to comprehend how the HVAC system operates.

Why Do Timing Chains Stretch?

If your customer’s timing chain fails, it can lead to serious engine damage and repairs can be complex and costly for your customer.

Other Posts

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Schaeffler and Sustainability with Jerry Conroy

Conroy shares insights into his career trajectory, the evolving landscape of the company’s aftermarket operations, and its commitment to innovation and sustainability.

ASE Education Foundation Seeking Outstanding Instructor

Nominations are being accepted for the 2024 Byrl Shoemaker/ASE Education Foundation Instructor of the Year award.

Mastering Belt and Hose Replacement Strategies

Learn how recommending comprehensive replacement kits can streamline repairs, reduce comebacks, and enhance trust with customers.