Federated Car Care Scholarships Awarded to 8 Students

Federated Car Care Scholarships Awarded to 8 Students

Awarded to the employees or children of Federated Car Care members, the Federated Car Care scholarship program is funded by Fisher Auto Parts and administered by the University of the Aftermarket Foundation in memory of the late Art Fisher, founder of Federated Auto Parts.

Eight outstanding students have received Federated Car Care scholarships for the 2019-2020 academic year.

Awarded to the employees or children of Federated Car Care members, the Federated Car Care scholarship program is funded by Fisher Auto Parts and administered by the University of the Aftermarket Foundation in memory of the late Art Fisher, founder of Federated Auto Parts.

To be considered, applicants must meet the criteria outlined in the Federated section of the foundation’s Automotive Aftermarket Scholarship Central website and must name Federated in the sponsor section of their completed application. Each application is also considered for all scholarships listed on www.automotivescholarships.com where the qualifications are met. Scholarship applications for the 2020-2021 academic year will be accepted beginning late September.

“We are delighted to carry on the tradition of educational support that began with my father and show our appreciation to our valued customers and associates through these scholarships,” said Bo Fisher, chairman of Fisher Auto Parts. “Federated is one of the industry’s strongest proponents of training and education, and we are dedicated to ensuring a bright future for the aftermarket through our support of scholarships and educational opportunities.”

To see a complete list of the scholarships awarded by the University of the Aftermarket Foundation, visit http://www.uofafoundation.com/news.html.

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Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Applications Open for Federated Car Care Scholarships

Interested students should complete and submit their applications at AutomotiveScholarships.com by March 31.

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