AARC Annual Ride to Raise Funds for Automotive Scholarships

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Automotive Aftermarket Riders Club To Raise Money For University Of The Aftermarket Foundation Scholarships

AARC encourages support of its mission to fund scholarships and educational opportunities for the next generation by donating to the University of the Aftermarket Foundation, sponsoring a rider or joining AARC on this year’s epic adventure.

Counterman Staff
By Counterman Staff
Published:

The Automotive Aftermarket Riders Club (AARC) will “Ride for the Future” again, with the proceeds from its annual ride benefiting the University of the Aftermarket Foundation.

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AARC encourages support of its mission to fund scholarships and educational opportunities for the next generation by donating to the University of the Aftermarket Foundation, sponsoring a rider or joining AARC on this year’s epic adventure.

The scenic AARC “Ride for the Future” will begin at Eagle Rider Rentals and Tours in Las Vegas on Thursday, Oct. 31, with the riders heading to Bishop, California, via Death Valley. The following day, the riders will travel to Yosemite National Park and back to Bishop before returning to Las Vegas on Saturday, Nov. 2.

“There’s no doubt this will be another fantastic journey filled with incredible sights as well as great fun and camaraderie,” said Bill Maggs, treasurer of the University of the Aftermarket Foundation and leader of the pack. “All proceeds from the Ride for the Future will be donated to the University of the Aftermarket Foundation, so if you can’t join us, please consider supporting a rider by making a donation to the University of the Aftermarket Foundation.”

Interested riders can rent motorcycles from Eagle Rider Rentals and Tours with an advance reservation. For more information or to learn how to become a rider or sponsor, contact Mike Mohler at [email protected] or visit the AARC Facebook page.  

To support the AARC Ride for the Future by making a donation to the University of the Aftermarket Foundation, visit www.UofA-Foundation.org or download and submit the AARC donor form from the Resources section of the UAF website.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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