WD-40 Company To Debut New Product At SEMA

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WD-40 Company To Debut New Product At SEMA

Auto technicians attending the 2019 SEMA Show will be first to try the new WD-40 Specialist Penetrant with Flexible Straw.

Counterman Staff
By Counterman Staff
Published:

Auto technicians attending the 2019 SEMA Show will be first to try the new WD-40 Specialist Penetrant with Flexible Straw that makes it easy to get into hard-to-reach places to penetrate tight crevices, threads and seams to break up rust and the bonds that hold stuck parts together.

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SEMA Show attendees can test the product, which also helps prevent rust and corrosion from reforming and leaves behind a lubricating layer, at WD-40 Brand booth (No. 62129 outside by South Hall).

“The flexible straw innovation was born from the needs of auto and other trade professionals who needed a way to get penetrant in hard to reach places. Penetrant with Flexible Straw is just another example of how we deliver high-quality products that perform in extreme conditions to give professionals the confidence to live life hands on,” said Erin Bala, director of brand marketing and innovation at WD-40 Company. “The flexible straw means auto technicians can apply the penetrant without taking vehicles apart to reach the right area, which saves valuable time during hectic days.”

Auto technicians will find plenty of uses for the new product and its handy, bendable straw, including:

• Exhaust Manifold – the flexible straw will make it easier to get to this hard-to-reach part while also limiting overspray.

• Transmission – When removing a transmission, the reach, precision and angle of spray possible with the flexible straw makes work easier.

• Thermostat – Use the flexible straw to spray under housing and pull out stuck tubing at the same time.

• More uses – Rusted compressor bolts, suspension fastener and ball joints, nuts on fuel filters, wheel cylinders, control arms, frozen engine fasteners, struts, brake calipers, alternators and headlight trim rings.

In addition to testing the WD-40 Specialist Penetrant with Flexible Straw, attendees at WD-40 Brand booth will learn how other WD-40 Brand products can help them get their jobs done right when they check out the WD-40 X SEMA Garage 1966 Boosted Bronco. It’s the “Year of the Bronco” at the 2019 SEMA Show and to celebrate, WD-40 Company and SEMA Cares are partnering to rebuild and deck out an iconic cult classic. WD-40 Brand will also be hosting a giveaway in WD-40 Brand gear and products for attendees.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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