DENSO to Construct a New Plant for Production Base in Brazil

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DENSO to Construct a New Plant for Production Base in Brazil

Plant will increase capacity to produce car air conditioning systems and other products.

Counterman Staff
By Counterman Staff
Published:

KARIYA, Japan —DENSO Corp. announced that it will construct a new plant for DENSO do Brasil Ltda. (DNBR), one of DENSO’s Brazilian production sites, in Santa Barbara d’Oeste City, Brazil, about 130 km northwest of Sao Paulo City.

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“We expect demand for motor vehicles in Brazil to grow, so we decided to build a new plant to increase production capacity,” said Kazuo Hironaka, senior managing director overseeing DENSO’s Sales Group. “We will expand the sales of existing products, and look to win orders for new products.”

DNBR produces and sells passenger car air conditioning systems, bus air conditioning systems, radiators, and other products. It has two plants in Brazil – a main plant in Cuitiba City, Parana State, and a sub plant in Pindamonhangaba City, Sao Paulo State. All operations of the Pinda Plant will be transferred to the new plant to establish a more efficient business management system at DNBR.

The new plant will start operations in January 2011 with 65 million Brazilian real (about US$ 35.7 million) to be invested by 2011.

DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Its customers include all the world’s major carmakers. Worldwide, the company employs approximately 120,000 people in 33 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009, totaled US$32.0 billion. DENSO common stock is traded on the Tokyo, and Nagoya stock exchanges. For more information, go to www.globaldenso.com.

Profile of new plant
•Location: Santa Barbara d’Oeste City, Sao Paulo State, Brazil
•Start of operations: January 2011 (projected)
•Investment: 65 million Brazilian real (approximately US$35.7 million*)
•Employees: 315 (projected for the fiscal year ending March 31, 2012)
•Building area: Approximately 21,800 m2
•Site area: Approximately 300,000 m2
•Business description: Production of passenger car air conditioning systems and other products

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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