AAPEX Exhibitor Summit To Share Secrets Of World-Class Exhibitors

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AAPEX Exhibitor Summit To Share Secrets Of World-Class Exhibitors

The Automotive Aftermarket Products Expo (AAPEX) will hold its 2014 Exhibitor Summit on Wednesday, June 18 and Thursday, June 19 at the Sands Expo Center, Las Vegas.

Counterman Staff
By Counterman Staff
Published:

MOKENA, Ill. – The Automotive Aftermarket Products Expo (AAPEX) will hold its 2014 Exhibitor Summit on Wednesday, June 18 and Thursday, June 19 at the Sands Expo Center, Las Vegas. The Summit will help exhibitors grow their business at AAPEX and receive a higher, measurable return on investment (ROI) from their participation in the event.
 
This year’s Summit will share secrets of world-class exhibitors and tips on overcoming top exhibiting challenges. It will feature training sessions including “The Oldest Secrets to ROI that Nobody Taught You” and “How to Develop the Head-Turning Hook that Reels a Buyer In.”  A Venetian “Hidden Secrets” Tour will help exhibitors uncover some of the hidden gems, unique venues and shortcuts around the Sands Expo Center and Venetian facility. One-on-One meetings with AAPEX vendors will be offered to help exhibitors streamline and reduce costs associated with their booth, shipping, set-up/tear-down, housing and marketing. Information about AAPEX sponsorship opportunities and the AAPEX New Product and New Packaging Showcases also will be available at the Summit.
 
All Summit sessions are free, and both veteran and first-time exhibitors will benefit from the program, according to event organizers.
 
“We greatly appreciate the opportunity to have meetings with the various services that we deal with at the show including the Event Management staff. It saves us a great deal of time and money to have our questions answered before the event,” said Don McGee, manager, trade show logistics, Magnaflow, a 27-year exhibitor at AAPEX.
 
Past Exhibitor Summit attendees have reported significant increases in results from AAPEX. A recent AAPEX survey confirmed that exhibitors who attended last year’s Summit and/or viewed preshow webinars reported a significantly higher ROI and value perception of AAPEX.
 
In 2013, Redline Detection’s Executive Vice President Alex Parker, a first-time participant in the 2013 Summit, commented, “We will exhibit at 20 trade shows this year [2013] and the AAPEX Exhibitor Summit was the most valuable planning time I have invested in all year.”
 
For more information and to register for the 2014 Exhibitor Summit, visit the AAPEX website, www.aapexshow.com/summit or email Judy Novak, [email protected].  Discounted hotel rates will be available and participants will be responsible for travel to and from Las Vegas and hotel charges.
 
AAPEX 2014 is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas. The event is expected to feature more than 2,400 exhibitors and approximately 5,000 booths. 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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