Advance Auto Parts - Mexican National Soccer Team Partnership

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Advance Auto Parts Announces Multi-Year Partnership With Mexican National Soccer Team

Advance Auto Parts and the Federación Mexicana de Fútbol, the national governing body for soccer in Mexico, recently announced a multi-year partnership designating Advance Auto Parts as the official automobile aftermarket parts partner of the Mexican National Team’s annual U.S. tour.

Counterman Staff
By Counterman Staff
Published:
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ROANOKE, Va. and NEW YORK CITY – Advance Auto Parts and the Federación Mexicana de Fútbol (FMF), the national governing body for soccer in Mexico, recently announced a multi-year partnership designating Advance Auto Parts as the official automobile aftermarket parts partner of the Mexican National Team’s annual U.S. tour, now in its 15th year.

“Professional soccer fans are passionate about their sport, and the Mexican National Team has a tremendous fan base,” said Walter Scott, chief marketing officer for Roanoke, Va.-based Advance Auto Parts. “This sponsorship provides a great opportunity to connect the love that our customers and team members have for soccer and their cars.”

Advance Auto Parts will receive exclusive onsite promotional rights at all Mexican National Team games played in the United States.

Advance and the Mexican National Team are announcing their partnership in conjunction with Advance launching its unprecedented Tax Madness Savings Event. The event runs through March 13 and offers in-store and online savings opportunities for customers. Visit the Advance Auto Parts website for more details.

U.S. Tour Growing In Popularity

Mexico will have a busy summer as it defends its CONCACAF Gold Cup Title and it seeks international glory in the FIFA Confederations Cup in Russia.

The tour will visit five cities across the United States in 2017 and will be broadcast nationally on the Univision and FOX Sports family of networks and Fútbol de Primera Radio Network.

In its 15th edition, the annual Mexican National Team U.S. Tour matches have become one of the most popular events in the sport, with an average of more than 50,000 fans per game. With millions of already established fans in the United States, the Mexican National Team has been able to use the U.S. Tour matches not only as a way to prepare for important competitions such as the FIFA World Cup and the Gold Cup but also to continue to fuel the growth of the national team’s popularity across North America.

Soccer United Marketing, Major League Soccer’s commercial arm and partner of the Mexican National Team’s U.S. Tour for more than a decade, facilitated the agreement.

“We’d like to welcome Advance Auto Parts to the North American soccer family,” said Kathy Carter, president of Soccer United Marketing. “The Mexican National Team is known to have an extremely passionate and loyal fan base and this year will be no exception with focus on FIFA World Cup Qualifying, CONCACAF Gold Cup and the Confederations Cup. It will be a busy year and a perfect time for Advance Auto Parts to partner with the Team.”

 

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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