Advanced Innovative Technology Introduces TrakMotive Brand

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Advanced Innovative Technology Introduces TrakMotive Brand

Adapts new brand name to emphasize forward-thinking product design technology, company says.

Counterman Staff
By Counterman Staff
Published:

SPRINGFIELD, Mo. — Advanced Innovative Technology has announced the introduction of the TrakMotive brand name. With customers across the United States and Canada, the company is integrating the TrakMotive name as the primary product brand.

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This branding concept is introduced to better reflect the company’s forward-thinking manufacturing and corporate philosophy of providing the most technologically advanced automotive, truck and ATV/UTV aftermarket parts available to its’ customers, the company says.
       

"Today’s unveiling of TrakMotive marks a significant milestone for the company, its employees and our valued customers," said Dan Hough, president, TrakMotive.  "The TrakMotive name embodies our proven ability — and our continued commitment — to move forward with dedication, drive and a strong allegiance into key automotive, off-road and rough-terrain vehicle aftermarket sectors.”
 
“Growth stimulates change. The new TrakMotive brand identification accurately reflects our progressive technology position, measured manufacturing advancements and standardized brand representation for the company and its’ products,” Hough added. “As a result of focusing on long-term and sustainable product development and branding concepts, TrakMotive is positioned as a leading resource for our customers in the automotive and power sports industries.”
 
To further support the growth and depth of the TrakMotive brand in the Canadian provinces, Advance Innovative Technology will be opening the new A.I.T. Automotive Canada Distribution Center, in Mississauga, Ontario, on June 1, 2014. 
 
Beginning today, the company has launched a new website to support the TrakMotive brand name change: www.trakmotive.com. Effective immediately all future business activity, will be conducted using the new brand name TrakMotive and there has been no change in the company’s management or ownership.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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