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Advanced Innovative Technology Introduces TrakMotive Brand

Adapts new brand name to emphasize forward-thinking product design technology, company says.


SPRINGFIELD, Mo. — Advanced Innovative Technology has announced the introduction of the TrakMotive brand name. With customers across the United States and Canada, the company is integrating the TrakMotive name as the primary product brand.


This branding concept is introduced to better reflect the company’s forward-thinking manufacturing and corporate philosophy of providing the most technologically advanced automotive, truck and ATV/UTV aftermarket parts available to its’ customers, the company says.

"Today’s unveiling of TrakMotive marks a significant milestone for the company, its employees and our valued customers," said Dan Hough, president, TrakMotive.  "The TrakMotive name embodies our proven ability — and our continued commitment — to move forward with dedication, drive and a strong allegiance into key automotive, off-road and rough-terrain vehicle aftermarket sectors.”
“Growth stimulates change. The new TrakMotive brand identification accurately reflects our progressive technology position, measured manufacturing advancements and standardized brand representation for the company and its’ products,” Hough added. “As a result of focusing on long-term and sustainable product development and branding concepts, TrakMotive is positioned as a leading resource for our customers in the automotive and power sports industries.”
To further support the growth and depth of the TrakMotive brand in the Canadian provinces, Advance Innovative Technology will be opening the new A.I.T. Automotive Canada Distribution Center, in Mississauga, Ontario, on June 1, 2014. 
Beginning today, the company has launched a new website to support the TrakMotive brand name change: Effective immediately all future business activity, will be conducted using the new brand name TrakMotive and there has been no change in the company’s management or ownership.

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