Aftermarket Auto Parts Alliance Names CARS OnDemand As A New Training Provider

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Aftermarket Auto Parts Alliance Names CARS OnDemand As A New Training Provider

Counterman Staff
By Counterman Staff
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CARS OnDemand delivers leading automotive technical training, having served the North American automotive aftermarket for more than 25 years.

 

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SAN ANTONIO – The Automotive Aftermarket Auto Parts Alliance announced that CARS OnDemand, an Internet-based training provider, will be its partner in Alliance University (Alliance U). Alliance U delivers a strong curriculum ofonline training that is available on any schedule with a full range of topics from human resources, safety, sales and automotive technology. Alliance U is a resource for distributors, parts stores and service centers. CARS will be in charge of the class content as well as providing the reporting platform so a student’s progress can be tracked.

CARS OnDemand delivers leading automotive technical training, having served the North American automotive aftermarket for more than 25 years. Starting as a traditional training provider, CARS offered automotive aftermarket employee programs in classroom settings.

In the mid 1990s, CARS launched “CARS Interactive Distance Learning (IDL),” a live satellite-television training service. CARS IDL broadcasted live scheduled training content weekly to automotive locations. In 2006, CARS migrated to the Internet with the launch of “CARS OnDemand.” CARS OnDemand provides more than 400 video-based automotive technical and business training lessons over the Internet, through an on-demand basis that best suits participants’ schedules. Students can log in at any time of the day, from any location, to access industry leading automotive training, without the need for specialized hardware or receiving equipment.

In 2013, CARS OnDemand again broadened its delivery scope, providing training delivery to mobile platforms including tablets such at the Apple iPad, and smartphones including iPhone and Android.

Dave Kimbell, the Education and Training Committee chairman for the Alliance, said, “This will take Alliance University to the next level of content. Our sales and counter teams will have access to not only the technical courses that will help them find the right parts the first time for their customers. It will also provide cutting-edge mobile business training that will help them be more efficient at the store.”

The Alliance says it is delighted to be working with an industry frontrunner in the training and education sector and making top-notch training available to all members. The Alliance University will go live with CARS OnDemand content and reporting functionalities on Oct. 1, accessible through www.alliance1training.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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