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Al Anderson Named Peterson’s New VP Of Sales & Marketing

Peterson Manufacturing announced that Al Anderson has been named the company’s new vice president of sales & marketing, effective April 1.

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Most recently, Anderson was director of fleet business development for South Gate, California-based CIMC Intermodal Equipment. Prior to that, he was corporate director of heavy-duty sales for Peterson and helped launch the company’s PetersonPULSE Intelligent Trailer System.

A 1976 graduate of Northeast Missouri State University, Anderson is a highly experienced sales professional with a distinguished career in the transportation/trucking/railroad industry. His previous stops include serving as national sales manager for Bose Corp.; director of national fleet accounts for JOST International; and national accounts manager for Consolidated Metco.

“Peterson is pleased to have Al back on the team,” said Don Armacost, CEO and president of Peterson Manufacturing. “His involvement was crucial during the launch of our PetersonPULSE Intelligent Trailer system. We expect his energy, passion and industry knowledge to be key as he leads our sales and marketing teams to even greater success.”

In addition to his extensive professional experience, Anderson is widely recognized for his active leadership roles in many industry associations.

For six years, Anderson chaired the Associates Group of the American Trucking Association’s 2,300-member Technology & Maintenance Council, receiving the association’s Recognized Associate Award and its coveted Silver Spark Plug Award – trucking’s highest honor recognizing outstanding contributions to the industry.

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Anderson also is a past board member of the Truckload Carriers Association and is a trustee of TCA’s Scholarship Fund.

“I couldn’t be happier to be rejoining Peterson,” Anderson said. “Our product line is second to none. The PM and Maxi-Seal brands mark some of the best safety technology ever designed for our industry. In my entire career in commercial transportation, Peterson’s are the only products I’ve never found a problem with. I’m particularly excited to drive the go-to-market strategy for our new PetersonPULSE Intelligent Trailer system. I look forward to working with our great sales and marketing team to keep solutions on the move to our customers.”

Anderson will head a sales and marketing force over 120 strong –including inside sales reps, customer support staff, marketing specialists, field sales & services personnel and manufacturers’ reps.

Kansas City-based Peterson Manufacturing Co. offers a complete line of vehicle safety lighting, custom wiring harnesses and many other safety-related products. As an ISO 9001:2015-certified company, Peterson Manufacturing is a key subsidiary of Peterson Corp.

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