AMI Now Accepting Applications For Five Different Scholarship Opportunities

AMI Now Accepting Applications For Five Different Scholarship Opportunities

Application deadline is Aug. 23.

BEDFORD, Texas – The Automotive Management Institute (AMI) is now accepting applications for the following five scholarships to be awarded this year:
 
•The Emil Stanley Merit Award;
•The BodyShop Business Magazine Scholarship;
•The Gale Westerlund/Richard Cossette Memorial Scholarship;
•The Tom B. Babcox Memorial Scholarship; and
•The Arrowhead Automotive Aftermarket “High Octane” Scholarship.
 
Three of the scholarships – the Emil Stanley Merit Award, the BodyShop Business Magazine Scholarship and the Gale Westerlund/Richard Cossette Memorial Scholarship – help pay expenses for recipients to attend the 2013 International Autobody Congress & Exposition (NACE) Oct. 16-18 in Las Vegas.
 
The $1,000 Emil Stanley Merit Award is awarded annually to an individual who works for an Automotive Service Association (ASA) Collision Division member-business in good standing and who displays a desire to improve their business skills through management education. This marks the 23rd year in which AMI and ASA have honored Emil Stanley with this commemorative management-oriented scholarship.
 
The $1,000 BodyShop Business Magazine Scholarship also is presented annually. AMI’s resource development effort, EXCEL, in conjunction with Babcox Media, established the scholarship that is awarded to an individual who works for an ASA Collision Division member-business in good standing and who displays a desire to improve their business skills through management education.
 
The $1,000 Gale Westerlund/Richard Cossette Memorial Scholarship is offered in conjunction with ASA to honor the contributions these individuals made to AMI, ASA and the collision repair industry.
 
The remaining two annual scholarships help cover expenses for recipients to attend the Congress of Automotive Repair and Service (CARS) Oct. 16-18 in Las Vegas. These scholarships are the Tom B. Babcox Memorial Scholarship and the Zurich “High Octane” Scholarship.
 
The $1,000 Tom B. Babcox Memorial Scholarship was established by EXCEL, in conjunction with Babcox Media, and is awarded to an individual working for an ASA Mechanical Division member-business in good standing and who displays a desire to improve their business skills through management education.
 
The $1,000 Arrowhead Automotive Aftermarket “High Octane” Scholarship was established by EXCEL, in conjunction with Arrowhead’s Automotive Aftermarket Insurance Program. It is awarded to an individual working for an ASA Mechanical Division member-business in good standing and who displays a desire to improve their business skills through management education.
 
To request a scholarship application, call AMI at (800) 272-7467, ext. 101, or fill out a scholarship application online at www.amionline.org. Additional details and requirements are available on the AMI website. Applications must be received by AMI on or before Aug. 23, 2013. The scholarship recipient will be notified by AMI on or before Aug. 30, 2013.
 

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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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