Askey: NAPA Auto Parts Leverages eCommerce Tools

Askey: NAPA Auto Parts Leverages eCommerce Tools

The independent shop tends to trail a bit in the uses of B2B tools, but we continue to see growth in the use of these tools that ranges four to five times the overall sales growth. Thankfully, the time and resources NAPA has invested in our connectivity solutions has positioned us as an industry leader in the B2B eCommerce area. Many of our customers are buying more than 90 percent of their parts without picking up the phone.

Dan Askey President NAPA Auto Parts
Dan Askey
President
NAPA Auto Parts

Is there a magic bullet for parts proliferation? How do you battle it?

There really is no silver bullet for this. As vehicles on the road continue to age, and OE manufacturers come out with new and redesigned platforms, proliferation will accelerate. The key is having the right parts at the right place in the supply chain. We try to use a host of information sources and analytics to predict failure and wear or replacement.

Are there any categories of parts that are doing better now because the average vehicle age is over 11 years?

Yes, there are categories that have expanded due to the older average age of the vehicle. We see categories like electrical (batteries), engines and transmissions, maintenance items (filters and brakes), sensors etc., grow because there are simply more instances as the vehicle parc expands that these systems wear out. Another factor in all this is that the 10- to 15-year-old vehicle still has substantial value resulting in continued motorist investment.

Are shops taking full advantage of your program group’s ecommerce offerings? Why or why not?

The independent shop tends to trail a bit in the uses of B2B tools, but we continue to see growth in the use of these tools that ranges four to five times the overall sales growth. Thankfully, the time and resources NAPA has invested in our connectivity solutions has positioned us as an industry leader in the B2B eCommerce area. Many of our customers are buying more than 90 percent of their parts without picking up the phone.

How do you view new car dealers — adversary or customer? Can you talk a little about that?

The new car dealer is absolutely a customer and a growing segment of our business. Conflicts of interest between customer verticals will always exist as long as there’s competition for the same vehicle, but NAPA is extremely careful to manage these conflicts with integrity and respect.

You May Also Like

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

Heavy Duty Repair