Advertising Strategies: Choosing Your Media
This article offers useful information for understanding and using different types of media to get your message out. In addition to the helpful hints and pointers for advertising your parts store, the underlying all-important message of these articles is that advertising is an equally important aspect of your business. It ranks right up there with every other management function of the parts store. That is, of course, if you want true success in your business.
Hot Refrigerant Sales
Since there have been some pretty substantial changes in the A/C category recently, it’s important to keep up on the rules and regulations surrounding this product. It will keep your customer, business and environment safe.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Improve Your Store Marketing
Having a well-stocked and efficient inventory with a knowledgeable and eager staff is only part of the job. If you want your parts business to grow beyond what is normally expected from routine business activity, you have to be able to market and advertise.