Mark Phillips, Author at Counterman Magazine - Page 21 of 25
Headlight Restoration: Bringing The ‘Light’ Back To Headlights

In addition to damaging effects from the sun, chemicals and
environmental pollutants also put a squeeze on the
clarity of lenses.

Electronic Ordering: What Are We Talking About Here?

I’ve been talking to both parts and repair professionals lately who have differing opinions on electronic ordering.

Parts Professionals: How Do You Do It?

We’d like to know the tricks and tips of the trade that you —as a parts professional working in any capacity — use on the job to make life easier. We’ll share the best of the responses throughout the year online and in Counterman magazine. Cick here to tell us…

Nominate Yourself Or Someone Else As The Counter Professional Of The Year

Since 1985, Counterman has honored the Counter Professional of the Year and we invite you to enter or nominate someone today.

John Noel Castle, Former Dean of Aftermarket Studies at Northwood University, Passes Away at Age 85

Castle was the longtime dean of Aftermarket Studies at Northwood University.

The Internet: Coming To A Store Near You?

There’s a bit of a trend emerging in parts stores throughout the country: They’re getting Internet access.

Parts Pros Should Worry About The Quiet Customers

Everyone has a customer service story to tell, especially a bad one.

The Program Groups: Strong As Ever

As the aftermarket emerges from the economic uncertainty of the last 18 months, the program groups are poised to make the most of data warehousing and other business tools to put their best foot forward.

Ready For Some More Business?

John Watt, national manager, CERTIGARD Franchised Operations, Petro-Canada, has a great idea for repair shops: Get customers asking for non-essential work to come in on slower days. The reason? He believes shops can make a whole lot of money by doing so.

Highlights From The 15th Annual Global Automotive Aftermarket Symposium, Day One

CHICAGO – Counterman Editor Mark Phillips has been reporting back from the 15th annual Global Automotive Aftermarket Symposium, that took place May 17-19 in Chicago. Below are some highlights from yesterday’s presentations. Gen Y: Shifting Away from Cars, with Mike Cooperman, Senior Director of Marketing, J.D. Power Web Intelligence Generation Y, those generally born after

Highlights From The 15th Annual Global Automotive Aftermarket Symposium, Day Two

CHICAGO – Counterman Editor Mark Phillips was in Chicago May 17-19 for the 15th annual Global Automotive Aftermarket Symposium (GAAS). Phillips reported back from the two-day event, which offered presentations under the theme of "Aftermarket Next: Insights on a New Generation of Customers & Employees." Below are some highlights from the presentations. Get Some Vehicles

The Great Aftermarket Auto Parts Catalog Debate Continues

s. Their organization is comprised of the people who take all the parts information and funnel it into the format you use at the counter, whether it’s in paper form or electronically. Prior to going to Texas, I took a little, unscientific poll about how parts pros feel about e-catalogs. I know how pretty much