Mark Phillips, Author at Counterman Magazine - Page 23 of 25
This Industry Moves Fast — Very Fast

Earlier this year, I was invited along with some colleagues to a manufacturer’s facility to tour their plant, see their offices and get a sneak-peek at a product they were about to unveil.

Counterman Exclusive: ACDelco To Introduce ‘Holy Grail’ of Aftermarket E-Catalogs

ACDelco began a full-court press to integrate VIN into its catalog in this manner several months ago, when it began soliciting bids from various catalog providers.

And the Counter Professional of the Year Is…

Dan Backus, owner of the JS Auto Supply, a Parts Plus store in Jamestown, N.Y., describes the moment he read Thomas Dayton’s resumé for a counter professional position.

ASE P2 Test Preparation Guide: Management

ASE P2 Test Preparation Guide: Management

Make Sure Every Aftermarket Automotive Part is Special

A part that might not be exciting to you could be the one puts someone back on the road. Or makes their commute more comfortable. Or allows them to take that trip this weekend they were originally going to cancel because their car was on the fritz.

New Type of ‘Guess the Car’ Contest Is Coming Soon to Counterman

The wildly popular "Guess the Car" contest, which appears in Counterman magazine and online here at Counterman.com, is going to have some competition. There’s going to be another "Guess the Car" contest coming soon. The prize money is the same: $50. But the contest clues will be a little different. We’ll keep you posted. (Just

There’s More to Delivery Than Handing Off Aftermarket Automotive Parts

During these tough economic times, it’s never been more important to set your business apart from the rest. The fact is, how your customers view your drivers is how they actually view your business. Those attributes about your drivers that you see every day and ignore may not be viewed the same way by your customers.

Automotive telematics will rule, only if GPS keeps working

Almost a year ago, I wrote a column titled, “I Tele You What: This Technology Will Rule.”

Aftermarket Prime Time

The closing of new car dealerships across the country means the aftermarket can reap the benefits that thousands of closed bays bring. How do the program groups view these developments?

More Business? Bring It On

The aftermarket could begin to experience an unprecedented windfall in the next few months. What’s happening? Thousands of new car dealerships — at least 3,000 of them — are slated or are expected to close. The financially strapped car manufacturers are looking to thin the ranks of the car dealerships because during these economically challenging

VIN: These Three Letters are the DNA of an Automobile

erproductive to rely on several sources of information just to find the correct part for an automobile. For example, during our research on creating a fully VIN-assisted catalog, we posed the question of how to find brake rotors for a particular 1999 Ford F-150 using current aftermarket cataloging. As anyone reading this knows, it’s not

Counterman.com and Counterman Magazine Are Now on Twitter!

It was bound to happen. Counterman.com and Counterman magazine are now on Twitter! If you don’t know what Twitter is, it’s OK. It’s basically like text messaging for the Internet. If the editorial staff of Counterman.com and Counterman magazine find something noteworthy, we send out what are called "tweets" that alert readers to what’s happening