Auto Care Association And ASE Recognize World Class Technicians

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Auto Care Association And ASE Recognize World Class Technicians

Since the World Class Technician recognition was established 28 years ago, only 1,885 technicians have been honored.

Counterman Staff
By Counterman Staff
Published:

BETHESDA, Md. – Of the more than 812,000 automotive technicians working in the United States, 22 outstanding individuals have qualified for the prestigious 2014 World Class Technician Award. The Auto Care Association and National Institute for Automotive Service Excellence (ASE) work together to recognize these professional technicians who have tested and obtained ASE certification in 22 specialty areas during the 2013 test administrated by ASE.
 
The 2014 World Class Technicians are:
 
* Nicholas C. Atherton, Council Bluffs, Ind.
* Jared M. Avent, Lincoln, Calif.
* George E. Ayers, II, Mount Laurel, N.J.
* Freddie L. Castillo, Grapevine, Texas
* Mark W. Couvrette, Sacramento, Calif.
* Arnold E. Demann, Martin, Mich.
* James B. Fields, Winchester, Va.
* John S. Furtek, Mount Laurel, N.J.
* Franklin W. Harris, Nashville, Tenn.
* John R. Hubbard, Mount Laurel, N.J.
* Alberto L. Lopez, Lancaster, Calif.
* Andrew S. Meyer, West Chester, Ohio
* Joe R. Mitchell, Grapevine, Texas
* Troy A. Nolan, Houston, Texas
* Robert J. Palczewski, Bloomingdale, Ill.
* Gary L. Perttula, Sun City West, Ariz.
* Kenneth J. Placzek, Westmont, Ill.
* Kristopher L. Stevens, Haltom City, Texas
* James W. Trusley, Jr., Dallas, Ga.
* Chad E. Wade, Iowa City, Iowa
* Michael Whalen, Dixon, Calif.
* Matthew Z. Younger, Irving, Texas
 
“Recipients of the World Class Technician Award are truly the best of the best, and the Auto Care Association is proud to recognize these professionals with ASE,” said Kathleen Schmatz, president and CEO, Auto Care Association. “Passing 22 ASE tests is a monumental achievement requiring exceptional knowledge and skills.”
 
“This recognition partnership between the Auto Care Association and ASE represents one of the most significant achievement awards available to our ASE-certified professionals,” said Tim Zilke, president and CEO, ASE. “ASE is grateful for the support the Auto Care Association provides to our service professionals in recognizing these outstanding individuals each year, and we celebrate over a quarter century of this commitment to excellence with the Auto Care Association.”
 
Since the World Class Technician recognition was established 28 years ago, only 1,885 technicians have been honored. Recipients receive a special certificate signed by the presidents of ASE and the Auto Care Association, a logo medallion and embroidered shoulder insignia. Additionally, their name is perpetually inscribed in an honor book located in the Automotive Hall of Fame in Dearborn, Mich.
 
This year, Cengage Learning, a leading educational content, software and services company for the academic, professional and library markets, and home to Chilton automotive repair information and the award-winning Delmar ASE Test Preparation series, will be awarding each technician with a gift card and one year of access to ChiltonPRO, an electronic automotive repair information system.
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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