Auto Care Association Sponsors New Automotive Resource Guide For U.S. Exporters

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Auto Care Association Sponsors New Automotive Resource Guide For U.S. Exporters

This resource guide, prepared by the U.S. Commercial Service's Global Automotive Team, is designed to help U.S. companies identify export markets where U.S. automotive products or services are likely to succeed.

Counterman Staff
By Counterman Staff
Published:

BETHESDA, Md. – The Auto Care Association announced it will serve as the exclusive platinum sponsor for the newly-released third edition of the Automotive Resource Guide: A Reference for U.S. Exporters. This resource guide, prepared by the U.S. Commercial Service’s Global Automotive Team, is designed to help U.S. companies identify export markets where U.S. automotive products or services are likely to succeed.
 
It offers foreign market intelligence, such as market entry, industry trends, primary competitors, trade barriers, statistical data and additional resources to help increase international sales. Additionally, this edition includes a new section – “Used and Remanufactured Automotive Products” – to address the distinctive market challenges and opportunities for this rapidly growing sector. The Resource Guide is free of charge and can be downloaded directly here or by visiting www.export.gov/industry/auto/.
 
“The Auto Care Association, with the help of our international segment, the Auto International Association (AIA), is committed to providing our members with the information and resources needed to identify new markets for their products and services,” said Kathleen Schmatz, president and CEO, Auto Care Association. “We work with the U.S. Commercial Service year-round to promote U.S. auto parts exports, and we’re delighted to sponsor this excellent resource guide.”  
 
“This is our most comprehensive resource guide yet,” said Eduard Roytberg, Global Automotive Team Leader, U.S. Commercial Service. “In addition to 51 market briefs and an extensive sub-sector reference chart, this edition includes the latest export statistics, listing of most popular automotive harmonized system (HS) codes as well as additional resources. I’d like to thank the Auto Care Association for its support and for helping us offer this publication at no cost to U.S. companies.”
 
In February, the Department of Commerce announced that for the fourth year in a row, the United States set a record for annual exports. Total U.S. exports for 2013 reached $2.3 trillion. The automotive industry is one of the largest manufactured goods export sectors in the United States. In 2013, the total American export of automotive parts reached $77.3 billion – a more than 80 percent increase since 2009. Despite this growth in exports, many American firms remain focused on domestic markets. Less than 5 percent of U.S. companies export, and more than half of those exporters sell to only one market.
 
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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