Auto Care Data Innovation Center To Showcase New Data Solutions At AAPEX

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Auto Care Data Innovation Center To Showcase New Data Solutions At AAPEX

The Data Innovation Center will have Auto Care Association staff and subject-matter experts present to provide attendees with live demonstrations of its newest technical solution products, including UniLink, Demand Index and the Industry Standards.

Counterman Staff
By Counterman Staff
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For over 100 years, the Auto Care Association has been a trusted business partner in the automotive aftermarket, developing technical solutions to industry-wide challenges that help companies plan and grow their businesses. At this year’s AAPEX (Automotive Aftermarket Products Expo), taking place Nov. 5-7 in Las Vegas, the Auto Care Association aims to build on this longstanding partnership by giving attendees the opportunity to see its 21st-century solutions — live and in-person at the first ever Auto Care Data Innovation Center.

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The Data Innovation Center, located at booth No. L2, Sands Upper Lobby in the Sands Expo, will have Auto Care Association staff and subject matter experts present to provide attendees with live demonstrations of its newest technical solution products, including UniLink, Demand Index and the Industry Standards. Interested attendees can secure personalized demos of each product to see how these solutions can be applied to their unique business needs.

UniLink is the industry’s global vehicle identifier. The new product, launched this year in collaboration with IHS Markit, helps connect data so that subscribers can see which vehicles are similar across the world – allowing researchers to determine which parts fit where and on what vehicle faster, rather than manually researching each vehicle. With UniLink, auto care industry companies can analyze and understand vehicles across the globe and more quickly determine if current or future components can be sold in new markets. Sign up for a UniLink demo here.

Demand Index gives auto care industry companies the ability to view product category performance trends detailing the monthly demand of automotive aftermarket product lines in the U.S, allowing users to see how their product categories are performing compared to the market. Sign up for a Demand Index demo here.

Auto Care Standards, including ACES (Aftermarket Catalog Exchange Standard) and PIES (Product Information Exchange Standard) are accessible through the Auto Care Vehicle Information Portal (VIP). These standards are widely adopted by the industry and enable companies to seamlessly exchange and manage catalog and product information for thousands of product lines. Auto Care Standards ensure quality and consistency, resulting in increased sales, reduced shipping errors and returns. Sign up to learn more about Auto Care Standards at AAPEX here.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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