Automotive Aftermarket Riders' Club 'Ride for the Future' Charts New Course For University Of The Aftermarket Foundation

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Automotive Aftermarket Riders’ Club ‘Ride for the Future’ Charts New Course For University Of The Aftermarket Foundation

The organization seeks sponsors and pledges to help fund industry scholarships.

Counterman Staff
By Counterman Staff
Published:

BETHESDA, Md. – The annual Automotive Aftermarket Riders’ Club (AARC) “Ride for the Future” will change course this year, heading to Sedona, Ariz., to raise funds for the University of the Aftermarket Foundation. AARC seeks sponsors and pledges for its ride and plans to donate all proceeds to the foundation.
 
“Our annual AARC ride is a great start to Industry Week. Each year, more industry professionals join us for an incredible three-day adventure, this time to scenic Sedona,” said Bill Maggs, lifetime trustee of the University of the Aftermarket Foundation and leader of the pack. “While we may have changed course, we still have the same worthwhile goal of raising awareness, as well as funds, for the University of the Aftermarket Foundation and its scholarships and educational programs.”
 
The AARC “Ride for the Future” will kick off at 1 p.m. PT on Thursday, Oct. 30 from the Las Vegas Harley-Davidson dealership and head to Williams, Ariz. On Friday, Oct. 31, the ride will veer south from its traditional route, as AARC riders will journey through Flagstaff, Sedona and the famous ghost town of Jerome, Ariz., traveling the historic scenic route 89A. After spending the final night in Williams, the riders will return to Las Vegas on Saturday, Nov. 1.
 
“We are always looking for new members to ride with us or, at the very least, to sponsor us,” said Mike Mohler, vice president of National Pronto Association. “The ‘Ride for the Future’ is a great time and worthy cause. Please contact me to get involved.”
 
For more information about how to sponsor or participate in the AARC “Ride for the Future,” contact Mohler at [email protected] or visit the AARC Facebook page.
 
To make a donation directly to the University of the Aftermarket Foundation, call (816) 584-0511.
 
 

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Customer service should be your number one priority, and it all starts with the greeting.

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By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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