AASA Board of Governors Welcomes New Vice Chairmen and Governors for 2019

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AASA Board of Governors Welcomes New Vice Chairmen and Governors for 2019

Enrico Manuele, regional president, Automotive Aftermarket North America for Robert Bosch, and Eric Sills, president and CEO of Standard Motor Products, will serve as 2019 first and second vice chairmen, respectively, of the AASA’s board of governors.

Counterman Staff
By Counterman Staff
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Executives from Robert Bosch, Standard Motor Products and Gold Eagle Co. will lead the Automotive Aftermarket Suppliers Association’s (AASA) board of governors in 2019.

Enrico Manuele, regional president, Automotive Aftermarket North America for Robert Bosch, and Eric Sills, president and CEO of Standard Motor Products, will serve as 2019 first and second vice chairmen, respectively, of the AASA’s board of governors.

Marc Blackman, CEO of Gold Eagle Co., has been selected for a second one-year term as AASA chairman for 2019.

The board also welcomed the following new members of the board of governors for 2019. Each will serve three-year terms:

  • Jason Best, senior vice president, Aftermarket, Spectra Premium Industries
  • Chris Pruitt, president and CEO, East Penn Manufacturing
  • Bruce Ronning, group vice president and general manager, Americas Aftermarket, Tenneco
  • Eric Steinbecher, president, Automotive Aftermarket – Americas, Schaeffler Group USA

“We are pleased that Marc will continue his leadership as AASA chairman in 2019 and look forward to gaining insights from our newest board members as we work to advance the business interests of our supplier members and the aftermarket industry as a whole,” said Bill Long, AASA president and chief operating officer. “We also thank outgoing board members Tim Corcoran, Jens Schueler and Keith Wilson for their support of AASA and the industry,” he added.

The following supplier executives continue to serve on the 2019 AASA board of governors:

  • Alex Ashmore, senior vice president, Aftermarket, Delphi Products & Service Solutions
  • Mike Carr, vice president and president, North America, Axalta Coating Systems
  • Rick Jamieson, president and CEO, ABS Friction
  • Rafaat Kureshi, vice president international business and supplier development, Spectrum Brands, Global Auto Care
  • Howard Laster, head of Independent Aftermarket North America, Business Unit Commercial Vehicles and Aftermarket, Continental
  • David Peace, president and CEO, Airtex Products and ASC Industries
  • Jack Ramsey, senior vice president, North America Aftermarket, Gates Corp.

President and COO Bill Long also serves on the AASA board of governors.

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Customer service should be your number one priority, and it all starts with the greeting.

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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