Connect with us

Business

APH Selects Autologue Contact-Managment Software

After a thorough vetting process, Automotive Parts Headquarters (APH) has deployed Autologue’s eSalesBI/CRM program to 130 of its company stores.

Advertisement
Click Here to Read More
Advertisement

The deployment includes the entire field sales team and management, store managers, regional managers and administrators.

APH replaced its previous contact-management software with eSalesBI/CRM. The driving factor to change was the need to deliver actionable sales data to the team through a single easy-to-use application, according to Buena Park, California-based Autologue.

APH spent several months evaluating and comparing the features and functionality of eSalesBI/CRM.

Autologue was able to convert and import all of the call notes from APH’s previous system into eSalesBI/CRM, so the team did not lose any historical information.

Tim Cordell, commercial sales development manager, and Greg Jendro, IT manager, spearheaded the transition, and suggested several enhancements that make eSalesBI/CRM even more effective, according to Autologue.

APH also implemented the AutoCube, a business-intelligence tool, which works in conjunction with eSalesBI/CRM and allows more in-depth data mining and reporting.

Cordell and Jendro agree that the simplicity of the app, while delivering the information that the sales team needs, is what separates eSalesBI/CRM from its competition, according to Autologue.

“APH has been pleasantly surprised by how quickly the entire team has taken to eSalesBI/CRM, scheduling appointments, utilizing “Alerts” and appreciating the sales data and comparisons they now have at their fingertips,” Autologue said in a news release. “Finally, while eSalesBI/CRM will work with virtually any management system, the fact that APH is also utilizing Autologue’s PartsWatch management system made the implementation virtually seamless.”

Advertisement
Click to comment

POPULAR POSTS

Education

Buy Online/Pick Up In Store

O’Reilly Reports Record Year, Fourth Quarter

Education

AISIN Publishes Video On Water-Pump Timing-Belt Kits

APH Selects Autologue Contact-Managment Software

Connect
Counterman Magazine