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APH Selects Autologue Contact-Managment Software

After a thorough vetting process, Automotive Parts Headquarters (APH) has deployed Autologue’s eSalesBI/CRM program to 130 of its company stores.

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The deployment includes the entire field sales team and management, store managers, regional managers and administrators.

APH replaced its previous contact-management software with eSalesBI/CRM. The driving factor to change was the need to deliver actionable sales data to the team through a single easy-to-use application, according to Buena Park, California-based Autologue.

APH spent several months evaluating and comparing the features and functionality of eSalesBI/CRM.

Autologue was able to convert and import all of the call notes from APH’s previous system into eSalesBI/CRM, so the team did not lose any historical information.


Tim Cordell, commercial sales development manager, and Greg Jendro, IT manager, spearheaded the transition, and suggested several enhancements that make eSalesBI/CRM even more effective, according to Autologue.

APH also implemented the AutoCube, a business-intelligence tool, which works in conjunction with eSalesBI/CRM and allows more in-depth data mining and reporting.

Cordell and Jendro agree that the simplicity of the app, while delivering the information that the sales team needs, is what separates eSalesBI/CRM from its competition, according to Autologue.

“APH has been pleasantly surprised by how quickly the entire team has taken to eSalesBI/CRM, scheduling appointments, utilizing “Alerts” and appreciating the sales data and comparisons they now have at their fingertips,” Autologue said in a news release. “Finally, while eSalesBI/CRM will work with virtually any management system, the fact that APH is also utilizing Autologue’s PartsWatch management system made the implementation virtually seamless.”

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