BCA To Showcase Line Growth At AAPEX

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BCA To Showcase Line Growth At AAPEX

Counterman Staff
By Counterman Staff
Published:

bca-hubMT. PROSPECT, Ill. — BCA Bearings will showcase an expanded product lineup at this year’s Automotive Aftermarket Parts Expo (AAPEX) at Booth No. 1238. BCA has expanded its product offering to include a line of high-quality wheel-end seals and a comprehensive bearing program that covers industries from heavy-duty to agriculture.

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“The BCA brand has experienced monumental growth over the past year,” said Paul Johnson, president, NTN Bearing Corp. of America. “We are excited to showcase this at the 2016 AAPEX Show. We are leveraging the immense manufacturing power and expertise of NTN to provide great products for our BCA line.”

“Our global footprint and domestic manufacturing capacity gives us a distinct advantage in the aftermarket,” said Ed Magruder, director of automotive aftermarket sales, NTN. “From hub units, to wheel-end seals, to a complete bearing program, we are dedicated to providing the OE-Quality product lines our customers need.”

The BCA aftermarket bearing line is composed of more than 1,000 SKUs, covering nearly 30,000 applications. “We are in a constant state of innovation and growth on our product lines,” said Kevin Judge, director of automotive marketing, NTN. “The loose bearing offering already has over 1,000 individual part numbers, and will expand by a further 400 by May, 2017. The BCA seal line has an aggressive expansion plan, with over 600 SKUs to be added to the existing 220 within the next eight months.”

The BCA wheel bearing line will also be expanded dramatically, according to Judge. “We are developing over 100 additional SKUs to launch this year. This will allow us to maintain and improve upon our already stellar 95% coverage in the aftermarket.”

For more information, visit www.TheBCAHub.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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