BlackBerry Collaborates With Amazon Web Services For Connected-Vehicle Software Platform

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BlackBerry Collaborates With Amazon Web Services For Connected-Vehicle Software Platform

The platform enables automakers to securely access data from vehicle sensors, and create software applications and machine-learning models for connected, electric and autonomous vehicles.

Counterman Staff
By Counterman Staff
Published:

BlackBerry Limited announced it has teamed up with Amazon Web Services (AWS) to demonstrate a connected-vehicle software platform for in-vehicle applications.

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The platform combines the safety and security of BlackBerry’s QNX real-time operating system with AWS’ Internet of Things (IoT) Services in the cloud and in the car, according to BlackBerry.

The platform enables automakers to securely access data from vehicle sensors, and create software applications and machine-learning models for connected, electric and autonomous vehicles.

“With the AWS-powered BlackBerry platform, automotive OEMs can expedite their vision of continuously and quickly bringing innovative connected-vehicle services to market, ranging from cockpit personalization, vehicle acoustic conditioning, vehicle health monitoring and advanced driver-assistance systems (ADAS) features,” BlackBerry said in a news release. “Car companies also can leverage the platform for their new software-centric electric car and autonomous platforms, enabling essential functions such as continuous EV battery-life monitoring and prediction, and managing vehicle sub-systems to holistically control warranty costs, providing important security updates and seamless updates of vehicle-software features to delight their customers, and drive monetization of vehicle data while exercising control over data access.”

The AWS-powered BlackBerry platform combines the two companies’ edge and cloud technologies into a comprehensive edge-to-cloud offering for the global automotive industry. QNX software allows automotive OEMs to develop and run a common software platform across in-vehicle systems such as gateways, TCUs, engine controllers, digital cockpits and emerging domain controllers, while AWS capabilities enable automotive software developers to securely and easily access data from vehicle sensors, build software applications and machine-learning (ML) models using vehicle data, and deploy them inside the vehicle to enable in-vehicle inference and actions.

The platform will integrate the BlackBerry QNX operating system and over-the-air software update services with AWS IoT cloud services for secure connectivity and telematics, Amazon SageMaker for developing ML models and AWS IoT edge services for in-vehicle ML inference.

“By working with AWS, we can provide OEMs with a unique foundational software platform that will allow them to build the next generation connected and autonomous cars of the future,” said John Wall, senior vice president and co-head of BlackBerry Technology Solutions. “By combining our technologies and strengths into one dedicated cloud-based offering, we can ensure automakers have the tools they need to deliver the driving experience consumers want, without sacrificing on the security and reliability they need.”

BlackBerry’s full suite of automotive offerings will be demonstrated at the Consumer Electronics Show, taking place Jan. 7-10 in Las Vegas.

“Our automotive customers are developing exciting new products and services that rely on the power of the cloud, IoT and AI/ML,” said Bill Vass, vice president, technology, Amazon Web Services. “We are thrilled to be working with BlackBerry QNX to provide secure connectivity and advanced edge computing capabilities for the next generation of electric and autonomous vehicles.”

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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