Booth Space Registration Begins For Autopromotec 2015

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Booth Space Registration Begins For Autopromotec 2015

Counterman Staff
By Counterman Staff
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Preliminary application forms for exhibit space have been sent out for the 26th biannual edition of Autopromotec, which takes place May 20-24, 2015, in Bologna, Italy.

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BOLOGNA, Italy – Preliminary application forms for exhibit space have been sent out for the 26th biannual edition of Autopromotec, which takes place May 20-24, 2015, in Bologna, Italy.

In addition to consolidating the traditional sectors and focusing on uncompromising exhibition quality, a new truck industry initiative, called Autopromotec Industrial Vehicle Service, has been confirmed for the 2015 event. The new section will focus on service stations and vehicle care.

According to show organizers, in planning the 2015 event, particular care will be devoted to seminars and conferences as part of the AutopromotecEDU program. The comprehensive array of meetings and presentations held at the 2013 event involved more than 1,400 participants, and, in 2015, the program will focus on current automotive aftermarket issues more in-depth, planners say.

Autopromotec organizers have been participating in a number of foreign events over the past few months to promote the show. Staff have taken part in trade exhibitions in Paris, Las Vegas and Shanghai. In addition, throughout 2014 meetings will be scheduled with associations, trade press and operators in some target countries that hold a particular strategic value for the industry.

“We are working to showcase the best in the automotive aftermarket business to a broader and broader audience, by further increasing the presence of foreign buyers and the number of B2B meetings,” event organizers stated.

For more information, visit the newly launched www.autopromotec.com portal, which has been fully renovated in terms of graphic layout, with new content and services currently under construction.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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