Bosch Giving Track Contributions This Season Reach $20,000 Mark In September

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Bosch Giving Track Contributions This Season Reach $20,000 Mark In September

Denny Hamlin's victory at Richmond International Raceway earns fourth contribution for the Denny Hamlin Foundation.

Counterman Staff
By Counterman Staff
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denny-hamlin-boschBROADVIEW, Ill. – When Denny Hamlin took the checkered flag at the Federated Auto Parts 400 on September 10 in his Bosch-equipped No. 11 FedEx Ground Toyota, Bosch crossed the $20,000 mark in charitable contributions through its Giving Track program in 2016. Through Giving Track, Bosch pledges $1,000 to a team-specified charity each time one of its sponsored drivers secures a 2016 NASCAR Sprint Cup Series victory.

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Hamlin’s win at Richmond International Raceway in September earned a fourth $1,000 Bosch Giving Track contribution to the Denny Hamlin Foundation this season. To date for 2016, Joe Gibbs Racing teams have garnered $12,000 in Giving Track funds.

The Denny Hamlin Foundation is committed to raising awareness and funds for the specific needs of children with cystic fibrosis, partnering with organizations that focus on cystic fibrosis research, treatment advances, and overall quality of life care. The Foundation also supports children with other chronic diseases.

“Rooted in the principles of our company founder, social responsibly remains a core value across our businesses. Through Giving Track, Bosch extends beyond the track to reach the communities of our sponsored drivers by contributing to their personal charities,” said Tony Pauly, director of advertising and brand management for Robert Bosch LLC, Automotive Aftermarket NA. “In 2016, Bosch-sponsored drivers have already accumulated $20,000 in contributions to causes close to their hearts through the Giving Track program.”

Bosch involvement in motorsports dates back to the early 1900’s, and it has been equipping NASCAR teams with parts and technical advice since 1991. In 2012, when the NASCAR Sprint Cup Series made the move from carbureted engines to more efficient fuel injected engines, Bosch became the sport’s exclusive oxygen sensor supplier. Beginning in 2016, Bosch has expanded its agreement with NASCAR to include fuel injectors and fuel pumps.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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