Bosch Expands Aftermarket Product Lines With 31 New SKUs

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

Bosch Expands Aftermarket Product Lines With 31 New SKUs

Additions were made to the braking, wideband oxygen sensors, engine management sensors and rotating machines product lines.

Counterman Staff
By Counterman Staff
Published:

Bosch

Related Articles

BROADVIEW, Ill. – Robert Bosch LLC, leading manufacturer and supplier of automotive parts and systems to original equipment manufacturers (OEMs) and the independent aftermarket, has announced the addition of 31 new SKUs in the month of April to its aftermarket product lineup. Additions were made to the braking, wideband oxygen sensors, engine management sensors, and rotating machines product lines.

Bosch QuietCast and Bosch Blue Disc Brake Pads

The Bosch QuietCast and Bosch Blue Disc Brake Pads product lines have expanded, with the addition of three new brake pad set SKUs. The new SKUs extend coverage for late model Asian and European vehicles. Hardware kits are included for select applications.

All Bosch premium QuietCast Disc Brake Pads feature friction formulas specific to the application – semi-metallic, NAO or copper-free ceramic – and include synthetic lubricant with all applications.

One new Bosch QuietCast Brake Pad set with hardware is available now for the 2014 Acura RLX and covers 8,000 units in operation in the US.

Bosch Blue Brake Pads feature OE-style, multi-layer shims that provide superior noise dampening characteristics. They’re designed to deliver quality and performance and are ideal for the shop owner who is a “generalist” and is looking to provide customers with the best value. For added protection, Bosch Blue Brake Pads come towel-wrapped for select applications. The material used is similar to the shop towels that technicians use on a daily basis when working on their customers’ vehicles.

One new Bosch Blue Brake Pad set SKU with a hardware kit is now available for various Jaguar models including the 2005-2009 Jaguar Vanden Plas, 2009–2015 Jaguar XF and more. A second SKU covers 2010-2011 BMW Alpina B7 Xdrive, 2010-2011 BMW Alpina B7L Xdrive and 2010-2011 BMW X6. In total, the two new product SKUs cover over 50,000 units in operation.

Wideband Air/Fuel Oxygen Sensors

Bosch, the leading supplier and manufacturer of oxygen sensors worldwide, has added seven new part numbers to its line of premium wideband air/fuel ratio oxygen sensors, including six direct fit OE-type sensors and one universal fit sensor. These oxygen sensors expand coverage to an additional 17.6 million late-model U.S. Domestic, Asian and European vehicles in operation.

Bosch Wideband Oxygen Sensors are designed to meet or exceed OE specifications, and the new SKUs extend coverage to fit models including the 2011-2014 Nissan Cube, 2007-2009 Huyndai Elantra, 2005 Mazda 6, 2011-2014 Nissan 370Z, 2014 Infiniti QX70, 2013-2015 Nissan Sentra and more.

Bosch Premium Universal Oxygen Sensors with OE SmartLink are quick and easy to install. The new SKU extends coverage to fit models including 2010-2013 Acura MDX, 2013-2014 Acura RDX, 2013 Chevrolet Caprice, 2013 Cadillac CTS, 2006-2008 Chevrolet Aveo, 2006-2012 Chevrolet Malibu and more.

Engine Management Sensors

Bosch has announced the addition of seven new engine sensors, providing late-model European coverage for 1.2 million vehicles in operation. The new SKU numbers, which are now available, include five high-pressure GDI sensors and two high-pressure diesel sensors.

Bosch sensors offer OE form, fit and function and are critical components for today’s engine management system.

The new SKUs for high-pressure GDI sensors offer coverage for models including the 2005-2009 Audi A4, 2009-2011 Volkswagen CC, 2013-2015 Jaguar XF, 2013-2015 Mercedes-Benz B250, 2015-2016 Mercedes-Benz CLS400 and more. The new SKUs for high-pressure diesel sensors cover 2009-2011 BMS 335d, 2005-2009 Mercedes-Benz E320, 2011-2013 Mercedes-Benz E350 and more.

Rotating Machines

The Bosch Rotating Machines group has added 14 SKUs for new and remanufactured alternators and starters covering 1.8 million vehicles in operation in the U.S. These new part number additions cover late-model Asian and European vehicles including Acura, Audi, BMW, Porsche and Volkswagen.

The releases include remanufactured alternators for several Volkswagen and Porsche models including the 2014-2015 Volkswagen Beetle, Jetta and Passat, L4 Cyl. 1.8L; 2013-2015 Volkswagen Beetle and Jetta, L4 Cyl. 2.0L; 2007-2009 Porsche 911 H6 Cyl. 3.4L; 2007-2008 Porsche Boxter H6 Cyl. 2.7L; 2007-2008 Porsche Cayman H6 Cyl. 3.4L, and more.

Coverage for new starters includes Volkswagen and Audi models such as the 2010-2014 Volkswagen Golf and 2009-2015 Audi Q7, Volkswagen and Touareg, V6 Cyl. 3.0L Diesel and more. Additionally, remanufactured starters are now available for models including the 2014-2015 Audi A8 Quattro, Q5 and SQ5, V6 3.0L Supercharged; 2015 Volkswagen Golf L4 Cyl. 2.0L with Twin Clutch Transmission; 2015 BMW 228i xDrive L4 Cyl. 2.0L Manual Transmission with start/stop; 2007-2009 Acura Truck MDX V6 Cyl. 3.7L and more.

Bosch new and remanufactured starters and alternators are built with top-quality materials using the most advanced technology to withstand extreme heat, cold and high demand. They are 100 percent performance-tested to last longer and deliver more reliable service.

“At Bosch, we’re committed to providing our customers with the quality parts and the coverage they need to satisfy their customers’ expectations,” said Thomas Winter, Robert Bosch LLC, vice president, Automotive Aftermarket NA. “We’re constantly working to deliver the right part to the right place at the right time to ensure that automotive service professionals have the parts they need to complete their jobs properly and efficiently.”

For more information on Bosch new product communication, please visit http://www.boschautoparts.com/news/new-product-communication.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

By Josh Cable
Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

By Josh Cable
HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

By Josh Cable
Heavy Duty Repair