Bosch Giving Track Contributions Reach $10,000 To Date This Season In June  

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Philanthropy

Bosch Giving Track Contributions Reach $10,000 To Date This Season In June  

Jimmie Johnson earns $1,000 charitable contribution following victory at Dover International Speedway.

Counterman Staff
By Counterman Staff
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Bosch Giving Track contributed $1,000 to the Hendrick Family Foundation in June, in recognition of Jimmie Johnson’s victory at the AAA 400 Drive for Autism. Taking the checkered flag in his Bosch-equipped No. 48 Chevrolet SS on June 4, Jimmie secured his third Giving Track contribution to date this season. The Hendrick Family Foundation encourages people to work together to transform the lives of those in need and have a meaningful impact on communities.

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To date in the 2017 season, Bosch sponsored teams have earned $10,000 in contributions from the Giving Track program. Through Giving Track, Bosch contributes $1,000 to a team-specified charity each time one of its sponsored drivers scores a 2017 Monster Energy NASCAR Cup Series victory.

“Giving Track allows Bosch to provide support for the causes that are important to the NASCAR community with each victory by our sponsored teams,” said Tony Pauly, director of advertising and brand management for Robert Bosch LLC, Automotive Aftermarket NA. “Bosch is honored to contribute to these deserving organizations, including the Hendrick Family Foundation, so they may continue to drive their missions forward.”

Bosch involvement in motorsports dates back to the early 1900’s, and it has been equipping NASCAR teams with parts and technical advice since 1991. In 2012, when NASCAR made the move from carbureted engines to more efficient fuel injected engines, Bosch became the sport’s exclusive oxygen sensor supplier. Bosch is now the technical partner for gasoline components including oxygen sensors, fuel injectors and fuel pumps.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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