Bosch Giving Track Program Announces $4,000 In Charitable Contributions In May                                                                      

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Bosch Giving Track Program Announces $4,000 In Charitable Contributions In May                                                                      

Contributions for the month were split evenly between Joe Gibbs Racing and Team Penske, whose drivers have earned a total of $8,000 and $3,000, respectively in Bosch donations to date this season.

Counterman Staff
By Counterman Staff
Published:

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BROADVIEW, Ill. – The Bosch Automotive Aftermarket NA Giving Track charitable contribution program continues to extend support beyond the track, donating a total of $4,000 in the month of May. Through the Giving Track, Bosch pledges $1,000 to a team-specified charity each time one of its sponsored drivers secures a 2016 NASCAR Sprint Cup Series victory.

Contributions for the month were split evenly between Joe Gibbs Racing and Team Penske, whose drivers have earned a total of $8,000 and $3,000 respectively in Bosch donations to date this season.

Throughout May, Bosch Giving Track contributions included the following:

  • On May 1, Brad Keselowski’s victory at Talladega secured a contribution to his Checkered Flag Foundation, which supports heroes and their families for the sacrifices they’ve made through grants, special events and more.
  • On May 7, Kyle Busch’s win at Kansas earned a contribution to the Kyle Busch Foundation, which works to empower children, families and communities to overcome hardship and to allow them to live their best lives possible.
  • On May 15, Matt Kenseth’s victory at Dover netted a contribution to Motor Racing Outreach, which works to support the motorsport community so that they may enjoy a more wholesome life together, and in turn, become good role models for millions of motorsport fans around the world.
  • On May 21, Joey Logano’s win at the Sprint All-Star Race at Charlotte earned a contribution to the Joey Logano Foundation, which aims to inspire and assemble the NASCAR community to assist those who are in need of a second chance due to natural or human disaster.

“May was an exciting month for the NASCAR Sprint Cup Series, with a different driver taking the checkered flag in each race! With four of those winners being Bosch-sponsored drivers, we’re thrilled to spread the Bosch Giving Track charitable contributions across multiple deserving organizations,” said Tony Pauly, director of advertising and brand management for Robert Bosch LLC, Automotive Aftermarket North America. “Through our partnerships with these champion drivers and all of our sponsored teams, Bosch is able to contribute at two significant levels. Its legacy of technical expertise helps to support on-track performance with Bosch parts and services. At the same time, we continue the philanthropic legacy of our founder with off-track support of team charities.”

Bosch involvement in motorsports dates back to the early 1900’s, and it has been equipping NASCAR teams with parts and technical advice since 1991. In 2012, when the NASCAR Sprint Cup Series made the move from carbureted engines to more efficient fuel injected engines, Bosch became the sport’s exclusive oxygen sensor supplier. Beginning in 2016, Bosch has expanded its agreement with NASCAR to include fuel injectors and fuel pumps.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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