Carroll Shelby Foundation Launches National Toy Drive And Fundraising Campaign To Benefit Kids During The Holidays

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Carroll Shelby Foundation Launches National Toy Drive And Fundraising Campaign To Benefit Kids During The Holidays

Counterman Staff
By Counterman Staff
Published:
First annual limited edition Shelby Christmas tree ornament will benefit the Eli Home.

 

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GARDENA, Calif. – The Carroll Shelby Foundation (CSF) has launched a campaign to benefit kids nationwide with a combination of local grassroots events and a fundraiser centered on a collectible Shelby Christmas tree ornament. Established by automotive icon and philanthropist Carroll Shelby, the Carroll Shelby Foundation is a 501(c)3 non-profit that provides medical and educational support for children from their first heartbeat through their college years.

CSF designed a program to help car clubs hold their own charity drives to collect toys and raise funds in their communities for donation to a charity or children’s hospital. In addition, the Foundation will offer the first annual limited edition ornament in Shelby blue both online and at the new Carroll Shelby Store to raise money for the Eli Home, which is a shelter for victims of child abuse and neglect. The Carroll Shelby Foundation will offer the only official Shelby ornament in the world this year.

“Carroll always said that car people were the most generous and caring group in the world,” said Jenni Shreeves, executive director of the Carroll Shelby Foundation. “Our goal is to spark that giving spirit. Since car clubs have embraced our previous holiday drive, this year we ‘put the pedal to the floor’ with a campaign designed to put even more smiles on children in need.”

The Foundation will help clubs jump start their local drive by donating toys, as well as an official Foundation Toy Drive decal for their members. Local clubs are responsible for setting up their toy drive, collection and delivery to a chosen charity.

A new addition to the program is the limited edition Shelby blue ornament bearing the legendary “snake” logo. Proceeds from the sale of the $20 ornaments (not including shipping and handling) will benefit the Southern California-based Eli Home.

Mike and Lorri Galloway established the Eli Home in 1983. Family, friends and volunteers rallied to their cause and helped open the first shelter for abused children and their mothers only 18 months later. Today, the Eli Home is a multi-faceted faith-based organization with three shelter facilities, a 13,000-square-foot thrift store social enterprise, corporate offices, professional counseling and therapy staff, organizational staff, dedicated volunteers and board members. Its history of awards and accolades include citations from U.S. Presidents George Bush and Bill Clinton.

“We shelter, comfort, heal, encourage and strengthen victims of child abuse and neglect,” said Lorri Galloway, executive director of the Eli Home. “Our goal is to break the cycle of child abuse and prepare these kids to reenter the community to lead stable, non-violent lives, free from fear and intimidation.”

Car clubs can participate in the grassroots program by logging on to the Carroll Shelby Foundation website, completing a registration form and returning it by email to [email protected] or by faxing to (310) 538-0419.

The last day to register is Friday, Dec. 13, 2013. The ornaments are available at the new Carroll Shelby Store located at 19021 S. Figueroa St. in Gardena, Calif., or at http://www.cscf.org/donate/holiday-tree-ornament/.

“The holidays can be trying for many families due to medical bills and other hardships,” said Shreeves. “So this year, we’re incorporating new ways for people to join our fight for the kids.”

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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