CRP Industries Marks 60-Year Milestone

CRP Industries Marks 60-Year Milestone

Multi-faceted marketer/supplier a leader in automotive parts and industrial products sectors.

CRP-sign

CRANBURY, N.J. – CRP Industries Inc., one of the nation’s fastest-growing private companies and a top midmarket company in terms of employee growth, has marked its 60th anniversary as a company.

CRP was founded in 1954 as Conti Rubber Products, and was, in essence, Continental Tire’s initial outpost in the U.S. In 1977, CRP became the NAFTA market general agent for Continental AG’s ContiTech division, and as it broadened its supplier base, the company changed its name to CRP Industries Inc.

Today, CRP Industries has two divisions, CRP Automotive and CRP Industrial, and provides products from some of the most recognized brand names in the NAFTA market. CRP Automotive features ContiTech belts, Rein Automotive parts, Pentosin technical fluids, AJUSA gaskets and head bolts. CRP Industrial provides Reinflex high-pressure thermoplastic hoses, TUDERTECHNICA rigid mandrel hoses and Perske high-speed motors.

Initiative and Growth
Since its inception, CRP has demonstrated steady growth, expanding its operations from a small organization carrying approximately 200 products to a sophisticated and multi-faceted supplier handling more than 14,000 parts and systematically distributing them from four strategic locations in the NAFTA region. CRP now employs more than 120 people and operates facilities in New Jersey, California, Canada and Mexico.

“We have been very fortunate to have great customers, supplier partners and employees over the years,” said Daniel Schildge, president of CRP. “We have shown a supporting vision that could evolve over time and a commitment to our core values of quality, service and trust. It is these ideals and partnership opportunities that have allowed CRP to thrive for this long.”

CRP says it sees itself as the NAFTA gateway for its European partners and is committed to delivering the level of superior customer service and exceptional marketing support that is necessary to make their businesses successful in the North American market.

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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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