CRP Industries Marks 60-Year Milestone

CRP Industries Marks 60-Year Milestone

Multi-faceted marketer/supplier a leader in automotive parts and industrial products sectors.

CRP-sign

CRANBURY, N.J. – CRP Industries Inc., one of the nation’s fastest-growing private companies and a top midmarket company in terms of employee growth, has marked its 60th anniversary as a company.

CRP was founded in 1954 as Conti Rubber Products, and was, in essence, Continental Tire’s initial outpost in the U.S. In 1977, CRP became the NAFTA market general agent for Continental AG’s ContiTech division, and as it broadened its supplier base, the company changed its name to CRP Industries Inc.

Today, CRP Industries has two divisions, CRP Automotive and CRP Industrial, and provides products from some of the most recognized brand names in the NAFTA market. CRP Automotive features ContiTech belts, Rein Automotive parts, Pentosin technical fluids, AJUSA gaskets and head bolts. CRP Industrial provides Reinflex high-pressure thermoplastic hoses, TUDERTECHNICA rigid mandrel hoses and Perske high-speed motors.

Initiative and Growth
Since its inception, CRP has demonstrated steady growth, expanding its operations from a small organization carrying approximately 200 products to a sophisticated and multi-faceted supplier handling more than 14,000 parts and systematically distributing them from four strategic locations in the NAFTA region. CRP now employs more than 120 people and operates facilities in New Jersey, California, Canada and Mexico.

“We have been very fortunate to have great customers, supplier partners and employees over the years,” said Daniel Schildge, president of CRP. “We have shown a supporting vision that could evolve over time and a commitment to our core values of quality, service and trust. It is these ideals and partnership opportunities that have allowed CRP to thrive for this long.”

CRP says it sees itself as the NAFTA gateway for its European partners and is committed to delivering the level of superior customer service and exceptional marketing support that is necessary to make their businesses successful in the North American market.

You May Also Like

UAF Honors Bob Egan with Educational Advocacy Award

This prestigious award recognizes an aftermarket leader for their dedication to the pursuit of excellence in education.

The University of the Aftermarket Foundation (UAF) has presented Bob Egan with the UAF Educational Advocacy Award.

This prestigious award recognizes an aftermarket leader for their dedication to the pursuit of excellence in education.

Egan served as chairman of the University of the Aftermarket Foundation since 2017 and recently transitioned to the role of chairman emeritus. During his tenure, UAF saw record growth in the funding of scholarships and educational programs that pave the way for students to pursue and excel in careers in the aftermarket.

NTN Brands Receive 2023 Automotive Communications Award

NTN received the award for its BCA and Bower “Summer Cruisin’” promotions. 

Premium Guard Launches Three Redesigned Websites

Each website features a clean, intuitive user interface and a better navigation experience, Premium Guard said.

Advance to Spin Off Worldpac as Company Reports Operating Loss

Advance also will divest its Canadian business and announced a $150 million cost-reduction program.

Counterman on Holiday

Counterman will send its regularly scheduled Thursday e-newsletter on Friday, Nov. 24.

Other Posts

Dana Receives MEMA Aftermarket Suppliers DEI Award

The association presented the DEI Award to Dana at AAPEX in Las Vegas.

Roger McCollum to Serve as UAF Chairman

McCollum replaces outgoing chairman Bob Egan, who has transitioned to the role of chairman emeritus for the foundation.

Philips Work Light Earns Best New Tool for Repairs Award

The Philips Xperion 6000 UV Pillar work light received the award from the Import Vehicle Community at AAPEX in Las Vegas.

Right to Repair Triumphs in Maine Referendum

At press time, more than 80% of Maine voters had answered “yes” to Ballot Question 4.