CRP Industries Marks 60-Year Milestone

CRP Industries Marks 60-Year Milestone

Multi-faceted marketer/supplier a leader in automotive parts and industrial products sectors.


CRANBURY, N.J. – CRP Industries Inc., one of the nation’s fastest-growing private companies and a top midmarket company in terms of employee growth, has marked its 60th anniversary as a company.

CRP was founded in 1954 as Conti Rubber Products, and was, in essence, Continental Tire’s initial outpost in the U.S. In 1977, CRP became the NAFTA market general agent for Continental AG’s ContiTech division, and as it broadened its supplier base, the company changed its name to CRP Industries Inc.

Today, CRP Industries has two divisions, CRP Automotive and CRP Industrial, and provides products from some of the most recognized brand names in the NAFTA market. CRP Automotive features ContiTech belts, Rein Automotive parts, Pentosin technical fluids, AJUSA gaskets and head bolts. CRP Industrial provides Reinflex high-pressure thermoplastic hoses, TUDERTECHNICA rigid mandrel hoses and Perske high-speed motors.

Initiative and Growth
Since its inception, CRP has demonstrated steady growth, expanding its operations from a small organization carrying approximately 200 products to a sophisticated and multi-faceted supplier handling more than 14,000 parts and systematically distributing them from four strategic locations in the NAFTA region. CRP now employs more than 120 people and operates facilities in New Jersey, California, Canada and Mexico.

“We have been very fortunate to have great customers, supplier partners and employees over the years,” said Daniel Schildge, president of CRP. “We have shown a supporting vision that could evolve over time and a commitment to our core values of quality, service and trust. It is these ideals and partnership opportunities that have allowed CRP to thrive for this long.”

CRP says it sees itself as the NAFTA gateway for its European partners and is committed to delivering the level of superior customer service and exceptional marketing support that is necessary to make their businesses successful in the North American market.

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