DENSO Announces North American Executive Personnel Changes

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DENSO Announces North American Executive Personnel Changes

The changes were made to support DENSO's expansion and growth in the North American region.

Counterman Staff
By Counterman Staff
Published:

SOUTHFIELD, Mich. – DENSO has announced changes to its North American executive management team. These changes support DENSO’s expansion and growth in the North American region.
 
Mike Brackett, senior vice president of corporate services at DENSO Manufacturing Tennessee, has assumed the roles of vice president of North American corporate planning and vice president of North American human resources at DENSO International America Inc. In these roles, Brackett will be working at both DENSO Manufacturing Tennessee in Maryville, Tenn., and DENSO International America, in Southfield, Mich. He is responsible for strengthening the competitiveness of North American business operations, as well as establishing the direction for human resources within the region.
 
Dave Grimmer, vice president of DENSO Manufacturing Michigan Inc., also will now serve as a lead for North American Production and Promotions Center at DENSO International America Inc. in Southfield. Grimmer will manage North American core projects and support plants in order to strengthen DENSO’s manufacturing foundation.
 
Steve Milam was appointed president of DENSO Manufacturing Canada Inc., and vice president of business planning and accounting for DENSO’s Thermal Americas Center. In this dual role, Milam will seek to achieve extreme efficiency at DENSO Manufacturing Canada through implementation of lean principles.
 
Roger Berg has assumed additional responsibility as vice president of North American research and development at DENSO International America’s Silicon Valley, Calif., office. Complementing work being done at its North America Research and Development center in Vista, Calif., he will now also lead the development of new product ideas for non-automotive, aftermarket, light vehicle and heavy-duty business. Previously, Berg served as vice president of wireless technologies.
 
Tom Esser was promoted to vice president of Ford Global Sales at DENSO International America. Located in Southfield, he is responsible for overseeing global sales and marketing activities, including sales expansion and management of the group. Previously, Esser served as director of Ford Global Sales.
 
Dr. Gary Horvat has joined DENSO International America Inc., in Southfield, as vice president of powertrain and electrical hardware and systems. In this role, he is responsible for the design, development and application of powertrain products for North American automotive customers.
 
 

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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