DENSO Spark Plugs Power More NHRA Winners In Charlotte

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

DENSO Spark Plugs Power More NHRA Winners In Charlotte

Five drivers riding on DENSO spark plugs reach the Winner’s Circle.

Counterman Staff
By Counterman Staff
Published:
Photo by Mark Phillips
Photo by Mark Phillips

LONG BEACH, Calif. – Nearly half the victors competing in all classes raced across the finish line on DENSO sparks plugs at the recent NHRA Four-Wide Nationals in Charlotte, N.C. The April 22-24 event drew a capacity crowd to the zMAX Dragway for the fifth weekend of adrenaline-pumping action in the 2016 NHRA Mello Yello Drag Racing Series.

Related Articles

DENSO spark plugs continued to work their magic for Jason Line, who blazed to glory in 6.565 seconds at 211.33 mph to win the Pro Stock final and maintain his No. 1 ranking with 583 points. The finish marks his third weekend win of the 2016 season and 40th career win overall.

Other winners powered by DENSO spark plugs were Jim Perry with a 9.907-second finish at 169.25 mph in the Super Gas; Bryan Worner with a 10.223-second finish at 127.93 mph in the Super Stock; David Rampy with a 7.283-second finish at 159.29 mph in the Competition Eliminator; and Andrew Hines with a 6.844-second finish at 195.42 mph in the Pro Stock Motorcycle.

“Skill, power and innovation … the track is where it all comes together and winners are decided in the blink of an eye,” said Fran Labun, vice president of sales for DENSO Products and Services Americas Inc. “DENSO is proud to be part of this winning combination for a growing number of drivers, at the races throughout this year’s NHRA Mello Yello series and wherever the rubber meets the road.”

The weekend in Charlotte followed the 17th annual DENSO Spark Plugs NHRA Nationals, held April 1-3 in Las Vegas, where DENSO served as the title sponsor. DENSO is a supporting sponsor of the entire 2016 NHRA Mello Yello Series of 24 weekend races across the country from February to November.

To celebrate the season, DENSO invites fans to enter the DENSO2Win NHRA Sweepstakes for the chance to win an exclusive trip for two to the NHRA Finals, Nov. 10-13, Pomona, Calif. The prize includes round-trip airfare from anywhere in the continental U.S., a three-day, four-night hotel stay, tickets to the 2016 NHRA Finals, and VIP access to the NHRA drivers.

At every race, fans are invited to visit the DENSO display on the midway to learn more about and purchase DENSO’s premium Iridium TT, Iridium Power and Iridium Racing spark plugs. DENSO is also posting its own race and product updates on Facebook, Twitter, Instagram and YouTube throughout the series.

For nearly half a century, DENSO, a leading global automotive supplier, has sponsored world-class motor sports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. DENSO spark plugs, alternators, radiators andengine management systems are among the precision original equipment and replacement auto parts widely used by professional racing teams on every circuit around the globe.

More information on DENSO spark plugs, as well as DENSO’s comprehensive lines of auto parts, is available at retail stores, wholesale distributors and www.densoautoparts.com. The DENSO website is also designed for easy mobile access by smartphone and tablet.

 

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

By Josh Cable
Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

By Josh Cable
HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

By Josh Cable
Heavy Duty Repair