Entry Period Opens Nov. 1 For 2014 'Search For A Champion' Racing Sponsorship Contest

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Entry Period Opens Nov. 1 For 2014 ‘Search For A Champion’ Racing Sponsorship Contest

Counterman Staff
By Counterman Staff
Published:
Grassroots racers can compete for $125,000 in sponsorship packages by entering videos at www.AlwaysaChampion.com.

 

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SOUTHFIELD, Mich. – There are just three weeks to go before Federal-Mogul’s iconic Champion spark plug, wipers and chemical additives brand begins the 2014 “Search for a Champion” racing sponsorship contest. The popular annual contest, which enables grassroots racers to compete for $125,000 in Champion sponsorship packages, will open for entries beginning November 1 at the brand’swww.AlwaysaChampion.com website.

 

119393SFACLogon_00000069184To enter the contest, racers simply need to submit 2-minute videos that describe their commitment to winning a racing title with the help of Champion spark plugs. At stake are 15 $5,000 sponsorships as well as one $50,000 Search for a Champion grand-prize sponsorship for the 2014 racing season.

“Throughout its history, the Champion brand has been a catalyst for thousands of talented racers in virtually every form of competition,” said Jessica Wynn, digital marketing manager for Federal-Mogul. “Search for a Champion is an investment in the next generation of racing superstars and an opportunity for any racer or team to compete for a chance to display the iconic Champion bow tie logo next year.”

The contest is open to grassroots racers in three broad categories of competition – Asphalt, Dirt and Water/Snow – covering everything from junior dragster, go-kart and motorcycle racing to snocross and personal watercraft competition. Video entries must be submitted to the www.AlwaysaChampion.com website between Nov. 1, 2013, and Jan. 3, 2014. The Champion community will vote for 15 finalists between Jan. 6 and Feb. 2. Voting for the $50,000 Search for a Champion grand prize will take place Feb. 21 through March 23.

The first 250 racers to enter the contest will receive a free Champion “swag” bag featuring a contest decal and Champion hat and T-shirt.

For more information about the Search for a Champion contest and “Performance Driven” Champion products, visitwww.AlwaysaChampion.com. Like Champion on Facebook at www.facebook.com/ChampionSparkPlugs, and follow the brand on Twitter at www.twitter.com/ChampionPlugs.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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