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Exciting Racing And Hospitality Highlight Federated 400 NASCAR Sprint Cup Weekend

Along with the near-capacity crowd at Richmond International Raceway (RIR), more than 5 million viewers watched on ABC as Carl Edwards took the checkered flag to win this year’s Federated 400.


STAUNTON, Va. — More than 2,000 Federated members and customers enjoyed a great day of hospitality and action-packed racing at the annual Federated Auto Parts 400 NASCAR Sprint Cup race at Richmond International Raceway (RIR). Along with the near-capacity crowd at RIR, more than 5 million viewers watched on ABC as Carl Edwards took the checkered flag to win this year’s Federated 400.
“We want to thank our customers, members and manufacturing partners for being part of such an eventful Federated 400 race weekend,” said J.R. Bishop, motorsports and event marketing director for Federated. “Several of our members were so thrilled with the weekend activities, they are already beginning to plan for next year’s race.”
Prior to the start of the race, Federated manufacturing partners conducted a booth show for Federated members and customers and Federated spokesperson Kenny Schrader, along with Kevin Byrd and Willie B., the hosts of “Two Guys Garage,” were on-hand all weekend mingling with Federated guests. Noted NASCAR figures Danica Patrick, Ryan Newman, Kyle Petty, Frankie Stoddard and Sam Bass also made visits to the Federated hospitality area.
“I want to personally thank Kenny Schrader for spending race weekend with us again this year and Kevin and Willie B. for joining us for the first time. All three represent Federated really well and everyone enjoyed spending time with them,” said Bishop. “A big ‘thank you’ to all the NASCAR folks for stopping by before the race and visiting with our guests. They helped make the Federated 400 even more fun and memorable.”
Federated recently announced it will continue for several more years as the sponsor of the Federated Auto Parts 400 and Official Auto Parts Supplier of RIR.


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